Case Studies | RTOWN Digital Marketing Agency

VIDEO PODCASTING SUCCESS WITH LINKEDIN

We know it is challenging to create compelling content, have it really stand out, and continue to produce engagement over multiple months.
In our latest case study, find out how ZLC Employee Benefits Solutions turned existing blog articles into optimized video podcasts to reach its B2B audience in LinkedIn. From zero to 4,000 Video Views and 400 new Followers in 3 months, ZLC’s brand-building exercise is a success!

Read about the steps, phases, and next steps..

GILDA’S GOOGLE GRANT GAME CHANGER

With limited funding resources, and a staff of volunteers, Gilda’s Club Simcoe Muskoka was struggling to bring in new donation dollars, increase their volunteer base, and promote their services. RTOWN’s team of digital marketers descended on GCSM and implemented the foundational elements required to launch an advertising campaign to attract donors.

Read more here.

Driving Showroom Foot Traffic

Despite their exceptional reputation, our client needed a targeted approach to capture the attention of local audiences and drive foot traffic to their showroom...

THE POWER OF VIDEO PODCASTING: FROM ZERO TO 4,000 VIEWS

Dan authors his own content and tackles issues in the employee benefits space long before the bigger firms and organizations. His email audience engages with his text-based content, but he knows there’s a larger audience...

Digital Donations Strategy With Google Ads & YouTube

Gilda’s Club Simcoe Muskoka provides a gathering place where people with cancer, as well as their families and friends, or people who have lost someone to cancer, can join with others to actively involve themselves in building social and emotional support...

DPD Brand Redesign & Website Rebuild

Di Pietra Design’s website was 10+ years old and had been updated multiple times. However, after a change in corporate ownership, the website required a complete overhaul...

Increasing Walk-Ins and Reservations

Despite its charm and great food, our client needed more foot traffic and table reservations. They wanted to welcome more locals through their doors and ensure their tables were filled...

Generating Event Registrations with Meta Campaign

Our client wanted more contractors to sign up for their new store event in Northern Ontario. Even though they're well-known for quality, they were finding it hard to get the attention of contractors in the new area...

NO LEADS,
NO LOVE.

MEDICAL PRODUCT COMPANY FINDS A WAY TO ACQUIRE LEADS

RTOWN launched a Facebook lead gen campaign resulting in increased impressions by more than 40%, reduced the budget by half, and resulted in more than 80 quality leads. Why did Facebook yield better results than Google? There was low search volume around relevant key phrases for medical testing. Facebook’s audience targeting reached the right people.

IT’S ALL ABOUT INTENT.

SOCIAL ADS VERSUS GOOGLE ADS

Sometimes Google Ads aren’t the way to go. Is your customer actually searching for your product? It pays to perform small tests to truly understand what results transpire from switching media. A Google Ads campaign resulted in 340 conversions yet these conversions weren’t resulting in measurable ROI. RTOWN launched a Facebook Ads lead generation campaign resulting in 87 qualified leads for the client, spending just 8% of the original budget with a decreased CPL of 69% (leads for less than $20).

A GOOD MATCH TAKES TIME.

MEDICAL PRODUCT COMPANY FINDS A WAY TO ACQUIRE LEADS

BREAKING UP ISN’T HARD TO DO.

WHEN YOUR COST PER LEAD IS TOO HIGH!

Another B2B SaaS company was looking for love in all the wrong places. With a cost per lead of over $2k, this Google Ads campaign was unsustainable. In 3.5 months, RTOWN was able to bring down the CPL by more than 70% by focusing on search terms leading only relevant prospects to the client’s door.

SAYING ‘I DO’ TO GROWTH.

INCREASING PAID SEARCH AND ORGANIC VISITS YEAR-OVER-YEAR

A local Jeweller improved their organic traffic 17.45% in a year- over-year comparison. They were also able to experience an 8.93% increase in Google CPC traffic, along with a 23% reduction in bounce rates and a 43.43% increase in session duration. These results indicate the ads delivered on user expectations. Working alongside their IT team, RTOWN was able to create a system for measuring bookings for in-store sessions.

PUTTING YOURSELF OUT THERE.

IMPROVING DISCOVERABILITY OVERNIGHT

Is that a typo? Nope. A SaaS startup discovered why they were getting no love organically. An SEO audit uncovered a multitude of dark secrets concealing this site’s right to shine. From technical errors resulting in pages missing from Google’s index, to a lack of keyword-focused content to missing metadata and H1’s RTOWN’s fixes put this website in the spotlight where it belongs.

FALL IN LOVE WITH FEELING GOOD ABOUT YOUR MARKETING

VIDEO PODCASTING SUCCESS WITH LINKEDIN

GILDA’S GOOGLE GRANT GAME CHANGER

NO LEADS,
NO LOVE.

MEDICAL PRODUCT COMPANY FINDS A WAY TO ACQUIRE LEADS