Client Overview
Our Client is a manufacturer that designs, fabricates and installs stone products. Based in Barrie, Ontario, their portfolio includes the installation of stone countertops, vanities, fireplaces, tub and shower surrounds, and spas for residential and commercial clients.
Challenge
Despite their exceptional reputation, our client needed a targeted approach to capture the attention of local audiences and drive foot traffic to their showroom.
Process
Recognizing the importance of maximizing our client's limited marketing budget, RTOWN developed a Google Local Performance Max strategy, capitalizing on its targeted reach within the local community.
To complement this, we created eye-catching images featuring their work and crafted persuasive ad copy to showcase our client's premium stone products and encourage visits to their showroom.
Process
After running the campaign for 3 months, we saw significant improvements in key metrics that underscored the campaign's success.
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Ads were displayed over 6.5 million times, increasing brand visibility.
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They received 4,265 clicks on the ad, showing strong interest from potential customers.
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The "Get Directions" button was clicked 1,134 times, indicating active engagement from local audiences.
Moreover, our client noticed a significant increase in showroom visits, leading to a notable rise in new customers. These metrics reflect the success of the campaign in boosting brand awareness and driving foot traffic to their showroom.
