PHASE #2 CONT:
4. Growing Dan’s Digital Footprint on Google Search through SEO best practices.
(a) The video podcasts are uploaded and distributed through multiple channels including: YouTube, Spotify, Apple Podcast, SoundCloud, and more. The content is optimized with keyword-rich text including hashtags which all positively impact organic search discoverability.
(b) Dan continues to email his contact database the text-based article supplemented with a thumbnail of the video, which when clicked on, brings the view to his YouTube channel.
THE RESULTS (SO FAR)
In just 6 months…
1. Dan’s LinkedIn Followers increased from 0-403. Of those 403 followers, the top two categories are human resource and finance professionals – Dan’s target market.
2. Through Mintent’s careful project management, Dan has grown his content library from zero to 13 video podcasts.
(a) Of those 13 video podcasts, shared bi-weekly on Dan’s LinkedIn Business page:
1. Of those 13 video podcasts, shared bi-weekly on Dan’s LinkedIn Business page:
(a) Dan videos appeared 12,853 times (Impressions) over 6 months organically, and 16,417 times through Sponsored Ads.
(b) Overall Dan’s videos received 281 total engagements and were viewed 4,208 times
3. Dan’s articles were viewed 77 times. Dan’s videos were viewed 193% more than his articles were viewed proving video podcasts were well worth the investment.
4. Dan’s LinkedIn Business Page also attracted 434 visitors through Mintent’s strategic use of hashtags. Of those unique visitors, the top two industry categories were HR & Finance professionals – Dan’s target audience.
5. And lastly, Dan went from being undiscoverable in Google Search to appearing in the first 6 search results!
(a) Of these first six search results Dan is listed on – Apple Podcast, SoundCloud & YouTube.
Dan is now a verifiable & discoverable brand, building his audience, reputation and brand.