FIVE WAYS TO IMPROVE THE PERFORMANCE OF YOUR GOOGLE ADS & LEAD GENERATION
Every marketing dollar is precious. As business leaders, when we decide Google Ads are an effective way to build brand awareness, intercept the customer’s journey and entice them to convert, we want to ensure every ad is performing optimally and
NEW! LINKEDIN NEWSLETTERS: 5 REASONS YOUR CONTENT MARKETING STRATEGY CAN BENEFIT
LinkedIn continues to be the #1 social media platform for B2B marketers. With over 830 million members, LinkedIn is the place to be for building brand awareness, generating leads, and simply keeping your audience up-to-date with organic postings and newsletter content. That’s right,
RTOWN Performance Marketing acquires Mintent Agency
May 8, 2023 (Vancouver, BC) – RTOWN, a Vancouver-based performance marketing agency, announced today it has acquired the assets of Mintent Digital Agency, a full-service agency based in Vancouver and the Greater Toronto Area, for an undisclosed amount. This strategic
6 Ways to Get Your Franchise Marketing Positioned to Flourish during COVID’s “New Normal”.
Is your franchise business ready for the “new normal”?It’s time to dust off our binoculars, stair out into a foggier future and try to predict what the post COVID wakeup could look like.Though COVID has been unprecedented in its effects
PhilanthroPosts: The Accidental Marketing Tactic That Might Just Change the World.
It’s crazy. We spend our work days ploughing through best practices, plotting well thought out paths to create value for the companies we serve, and yet it’s Saturday morning in our pajama pants, sipping coffee and getting lost in thought that
Why Nailing Your RV Marketing Is More Important Today Than Ever Before.
The old adage, that “every problem is an opportunity in disguise” is likely more true today than ever before if you are an RV dealer. Over the last two months we've witnessed the decimation of the travel and vacation industry by
Position Scorecards for your Digital Marketing Team
Have you ever driven a car that needed its steering aligned? Let me paint you a picture. Take your hands of the wheel for a second and the car veers off course, leaving you lunging to regain control and fighting to get back on track while apologizing to your passengers about the shaky ride. Well, just like your car, alignment for your digital marketing team is vital if your organization wants to reach its destination – your goals for growing your business. An aligned team doesn’t constantly need “course correcting” from management, enjoys a smoother “ride,” increased job satisfaction and produces better results. Backing up for just a moment…
Marketing priorities for 2020 to move on now
“You know… maybe I’ll wait till tomorrow to grow my business.”
How your franchise brand can increase sales leveraging location pages on Facebook
Facebook offers an unprecedented opportunity for your franchise business.
Adapting Your Strategy to Facebook’s Fall Changes.
On a platform where the success and growth of your business is so contingent on Facebook’s pay-to-play culture, you might find yourself asking why we still bother investing the time and resources to post organic content. Earlier this year, we spoke with our Facebook representative concerning new changes that will further affect organic reach. With the changes imminent, it’s time to revisit the case for staying active on the platform and consider what immediate steps we can take to adapt to the latest round of changes.
Digital Strategy for Franchise Systems
Getting consistent, measurable return on investment (ROI) for your marketing efforts is hard enough for the one-off dry cleaner, restaurant or boutique store, never mind your multiple location franchise.
Where do you start? Think about it long enough and you’re left with a collection of unanswered questions and unending approaches to consider.
Core values – The cornerstone on which your company should be built
“Culture is not part of the strategy. Culture is the strategy.” - Jim Collins. Core values matter. From small to medium sized businesses to billion dollar tech giants, every accomplished business has a collection of values upon which their success has