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Google Performance Max Campaigns: Selecting the Right Goal for Your Business

RTOWN Web September 12, 2024 No Comments

In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to achieve their goals and stay ahead of the competition. Google Performance Max campaigns allow them to focus on…

Seasonal Social Media Shifts: How Changing Seasons Impact Your Online Presence

RTOWN Web August 26, 2024 No Comments

The evolving seasons significantly impact various aspects of our lives, with social media being no exception. During seasonal transitions, our online presence undergoes noticeable shifts influenced by changing weather and…

Is AI Right for My Business? Five Questions & Answers

RTOWN Web August 21, 2024 No Comments

Author: Krista LaRiviere, COO RTOWN Digital & CBH Agency Partners Let’s face it, there’s no escaping it. AI is here, and it is here to stay. The business landscape, as…

Google Performance Max Campaigns: A Game-Changer for Small Businesses

RTOWN Web May 27, 2024 No Comments

Introduction In today’s fast-paced digital world, staying ahead in marketing is essential for businesses of all sizes. Google’s Performance Max (PMax) campaigns are one of the latest tools designed to…

How Google AI Overviews Will Affect Local SEO & Businesses

RTOWN Web May 17, 2024 No Comments

If you own a local business, it's quickly becoming imperative for you to understand Google’s new AI Overviews addition to organic search and how to adjust your local SEO strategies…

Google Algorithm Updates 2023 to Present

RTOWN Web May 9, 2024 No Comments

Google regularly releases updates to its algorithms and systems, which affect how websites are ranked in organic search results. These updates can address issues ranging from the relevance and quality…

GA4 Transition: What You Need to Know

RTOWN Web March 12, 2024 No Comments

Unless you’re living under a rock, you’ve probably heard a lot of talk about Google Analytics 4 (GA4), Google’s newest analytics platform that is set to replace Universal Analytics completely. …

2024 Google Ads Benchmarks by Industry – Find out if your Ads are performing?

RTOWN Web January 23, 2024 No Comments

It’s a brand new year and the perfect time to ask some tough questions about your digital marketing. One of the most popular questions we receive from business leaders is,…

Renovate or Rebuild? Six Reasons You Might Not Need a New Website

RTOWN Web November 10, 2023 No Comments

Oftentimes conversations we have with business leaders start with, “I think my website sucks. Do I need a new one?” Our answer is always, “It depends.” Obviously, the website continues…

Snowbird Series #1 – Are you doing Random Acts of Marketing? The real culprit may be your approach to strategy.

RTOWN Web October 20, 2023 No Comments

Guest Post By Matt Dion Matt Dion was the CEO of Mintent which was acquired by RTOWN. Matt has gone on to be a Business Coach with Metronomics. I asked…

Author: RTOWN Web

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