Author: Krista LaRiviere, COO RTOWN Digital & CBH Agency Partners As a business leader myself, I know how daunting it can be to try to wrap your brain around the…
The holiday season is a crucial time for small businesses to capture the attention of potential customers and drive sales. With the right marketing strategies in place, small businesses can…
In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to achieve their goals and stay ahead of the competition. Google Performance Max campaigns allow them to focus on…
The evolving seasons significantly impact various aspects of our lives, with social media being no exception. During seasonal transitions, our online presence undergoes noticeable shifts influenced by changing weather and…
Author: Krista LaRiviere, COO RTOWN Digital & CBH Agency Partners Let’s face it, there’s no escaping it. AI is here, and it is here to stay. The business landscape, as…
Introduction In today’s fast-paced digital world, staying ahead in marketing is essential for businesses of all sizes. Google’s Performance Max (PMax) campaigns are one of the latest tools designed to…
If you own a local business, it's quickly becoming imperative for you to understand Google’s new AI Overviews addition to organic search and how to adjust your local SEO strategies…
Google regularly releases updates to its algorithms and systems, which affect how websites are ranked in organic search results. These updates can address issues ranging from the relevance and quality…
Unless you’re living under a rock, you’ve probably heard a lot of talk about Google Analytics 4 (GA4), Google’s newest analytics platform that is set to replace Universal Analytics completely. …
It’s a brand new year and the perfect time to ask some tough questions about your digital marketing. One of the most popular questions we receive from business leaders is,…
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