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The GEO Effect: Boosting Brand Discovery in the Age of AI

RTOWN Web April 30, 2025 No Comments

Overview In a digital landscape increasingly dominated by AI-generated search results and conversational interfaces such as ChatGPT, Google Gemini, and Microsoft Copilot, the rules of visibility are changing. In 2025,…

How AI is Changing Your Customer Journey

RTOWN Web April 8, 2025 No Comments

Author: Julia Oliveira, Content & Social Manager - RTOWN The customer journey is no longer a linear path—it’s a dynamic, evolving experience shaped by technology, behaviour, and now more than…

How AI is Changing Your Content Marketing Strategy

RTOWN Web March 12, 2025 No Comments

Author: Julia Oliveira, Content & Social Manager - RTOWN How AI is Changing Your Content Marketing Strategy Artificial intelligence is revolutionizing content marketing, making it easier to generate ideas, create…

The AI Revolution in Paid Advertising

RTOWN Web February 26, 2025 No Comments

Author: Kristina Leonenko, Ads Specialist - RTOWN What You Need to Know AI has reshaped paid advertising, making campaigns smarter, more efficient, and data-driven. Businesses that embrace AI-powered ad strategies…

Generative AI SEO Strategy – Do you have one for your business? Five SEO & GEO strategies for 2025

RTOWN Web February 4, 2025 No Comments

Author: Krista LaRiviere, COO RTOWN Digital & CBH Agency Partners I have been “doing” SEO since the beginning of SEO time (circa 1996) including: building and executing services, writing, speaking,…

Perplexity Ads: Are your customers starting their journey in Perplexity?

RTOWN Web January 15, 2025 No Comments

Author: Kristina Leonenko, Ads Specialist - RTOWN One thing we can guarantee as marketers, is 2025 will see unprecedented change in marketing technologies and processes. The digital marketing mix as…

Defy or Rely On AI in your 2025 Marketing Strategy?

RTOWN Web January 7, 2025 No Comments

Author: Krista LaRiviere, COO RTOWN Digital & CBH Agency Partners Defy or Rely On AI in your 2025 Marketing Strategy?Or both?Proactive professional marketers are strategically planning for the new year,…

AI-Powered Marketing Tactics for 2025

RTOWN Web January 2, 2025 No Comments

Author: Taylor Buck, SOCIAL MEDIA MARKETING MANAGER Staying ahead of the competition requires creativity, strategy, and innovation. That’s where Artificial Intelligence (AI) comes in. AI has transformed the landscape for…

Maximizing Your Reach: Using SEO in Your Social Media Strategy

RTOWN Web November 7, 2024 No Comments

Author: Taylor Buck, SOCIAL MEDIA MARKETING MANAGER Let's face it: with the rise of social media, users are no longer only looking to Google for the answers to their burning…

AI Isn’t a Strategy, But You Need and AI Strategy

RTOWN Web October 23, 2024 No Comments

Author: Krista LaRiviere, COO RTOWN Digital & CBH Agency Partners As a business leader myself, I know how daunting it can be to try to wrap your brain around the…

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