2024 Google Ads Benchmarks by Industry – Find out if your Ads are performing?
It’s a brand new year and the perfect time to ask some tough questions about your digital marketing. One of the most popular questions we receive from business leaders is, “How do I know if my Google Ads are performing optimally?”
According to a January 2024 Statisica report, Canada is one of the world’s largest digital ad markets, investing $14.1 billion in 2022. And it’s no wonder, Canadians spend more time on the Internet than with any other media or entertainment format making it the perfect place for businesses to invest in digital ads.
So how do you know if your ads are performing? Could they be performing better? We have compiled the benchmarks by industry for Google Search, Google Display, Google PMAX, And Google Shopping for the following metrics:
- Cost Per Click (CPC)
- Cost Per Acquisition (CPA)
- Click Thru Rate (CTR)
- Conversion Rate
Download the Benchmarks by filling in the form below