Perplexity Ads: Are your customers starting their journey in Perplexity?

One thing we can guarantee as marketers, is 2025 will see unprecedented change in marketing technologies and processes. The digital marketing mix as we knew it is already looking different. An emergent into the advertising space worth paying attention to is Perplexity.

Perplexity is an AI-powered search engine delivering quick, accurate, and contextually relevant answers to user queries. Unlike traditional search engines, Perplexity focuses on simplifying the search experience by combining conversational AI with robust data sources.

In November 2024, Perplexity started experimenting with advertising in the US. Early adopters like Indeed and Whole Foods Market have already started leveraging the platform.

Perplexity Ads are designed to integrate seamlessly into the search experience. These ads feel natural, engaging, and non-intrusive, offering businesses a way to connect with users without interrupting their journey.

There are two main ad formats:

1. Sponsored Follow-Up Questions
   Ads appear as helpful, contextually relevant follow-up prompts during searches, encouraging users to engage with your product or service.
2. Sponsored Media Placements
   Ads are displayed alongside search results, clearly labelled as “sponsored” to ensure transparency and maintain user trust.

Perplexity’s audience is unique and highly targeted, which makes it ideal for businesses in B2B services, premium product offerings, innovative technologies, and education sectors:

• Professionals and Decision-Makers: Many users hold undergraduate or graduate degrees and work in specialized or executive roles.
• Tech-Savvy Consumers: These users are curious, value innovation, and are more likely to engage with meaningful, high-quality content.

As of January 2025, Perplexity Ads are only available for campaigns targeting US audiences. This focus allows the platform to refine its advertising model while catering to its largest user base. 

Perplexity Ads are still in their early days, but they already show great potential for businesses looking to engage a high-quality audience. While currently limited to the US, this platform is expanding, making it crucial to familiarize yourself with its features.

Be prepared to take advantage of Perplexity Ads as soon as they open up more opportunities. Early adoption could give your business a significant advantage in this innovative advertising space.

Reach out to RTOWN to learn more or to talk through your 2025 digital marketing goals and how AI can help you achieve these goals faster!

Source: Perplexity Official Website https://www.perplexity.ai/