May 17, 2024

New! LinkedIn Newsletters: 5 Reasons your Content Marketing Strategy can Benefit

LinkedIn continues to be the #1 social media platform for B2B marketers.

With over 830 million members, LinkedIn is the place to be for building brand awareness, generating leads, and simply keeping your audience up-to-date with organic postings and newsletter content. 

That’s right, did you know you can send a newsletter directly from your LinkedIn Business Page? 

Below are 5 reasons to add LinkedIn Newsletters to your content marketing strategy. 

1. A brand new LinkedIn Newsletter feature is waiting for you.

LinkedIn Newsletter helps expand your audience and boost brand visibility, adding to the already numerous advantages of creating a newsletter. This feature allows users to see the newsletters other users are subscribed to (including your company’s), allowing people to discover fresh content and stay informed on industry trends. 

Not only is LinkedIn providing FREE organic reach, but they are putting you in front of users who may be looking for what you have to offer and simply cannot find you.

Anyone across the LinkedIn platform can subscribe to your newsletter.

Within the LinkedIn platform, your newsletter can be shared beyond your immediate network as people can engage with, share, and subscribe to your content. By consistently creating and sharing high-quality newsletter content, you can attract new followers and increase the visibility of your brand. Like any other content you share on your personal or business page, you want to incentivize people to subscribe. Here are a few strategies to encourage people to sign-up for your newsletter:
  • Promote your newsletter on your LinkedIn profiles (both personal and business) and add a call-to-action.
  • Share teasers of your newsletter on LinkedIn: short snippets of your newsletter as a post, linking to subscribe to the full version.
  • Leverage your LinkedIn connections: Reach out to your connections and ask them to subscribe to your newsletter. You can also ask them to share your newsletter with their networks.

Establish your brand on LinkedIn.

Creating a LinkedIn Newsletter can help you build brand awareness, position you as an expert in your field, increase your visibility, and promote your business at a larger scale. A newsletter is a great way to share your thoughts, insights, and ideas on topics relevant to your industry. By consistently sharing valuable content, you can establish yourself as an authority in your field.  While the newsletter continues to build your brand, it also helps you stay top-of-mind by sending an email notification and LinkedIn notification to those who have subscribed when a new edition is available. When you initially create a newsletter, it also sends a notification to your followers to let them know they have the opportunity to subscribe. As people engage with your content, it will reach people outside of your network and further establish your brand.

Stand out from the crowd.

Building and establishing a LinkedIn Newsletter can help you stand out from your competitors and within your industry. While creating a LinkedIn Newsletter may be free, not everyone is choosing to use it as it requires time and effort to continuously effectively produce content users will actually want to view.  With different formats and methods to build out your content, LinkedIn wants to help you create customized content specifically for your followers and subscribers. By sharing your unique perspective and industry related information, you have the ability to create a distinct impression on, not only your subscribers, but a wider audience that is finding your content for the first time.  

Drive traffic where you want it.

Whether you have a blog, website, or podcast – regardless of the destination, a LinkedIn Newsletter is an excellent way to drive traffic. By including links to the content in your newsletter, you can drive your subscribers where you want them to go and engage with your brand even more.  No matter what industry you’re in, a LinkedIn Newsletter is an effective tool to help reach the target market, establish brand position, share valuable content, and engage with customers.  If you need help setting up your LinkedIn Business Page and adding a newsletter, reach out to RTOWN and let us help you out! We can walk you through optimizing your page for optimal reach and engagement, as well as set up your newsletter to give you maximum visibility and success.

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