May 17, 2024

Google Analytics 4 is Coming! Are you Ready?

Most people associate July 1st with Canada Day and the beginning of a seemingly endless summer. It’s a time of ice cream, fireworks, starry nights, and campfires. But the beginning of Q3 2023 will be unlike any other time in digital marketing history; when business owners and leaders wake up to… Google Analytics data gone! 

That’s right as of July 1, 2023 Google is sunsetting (a fancy technology word for discontinuing) Universal Analytics (UA). Google Analytics (UA) is used by 28.1 million website worldwide including, likely, your organization’s. It will be replaced with Google Analytics 4, but there’s no need to panic…  yet. 

Time is still on your side and Team RTOWN is here to help. 

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