Non-profit organizations play an important role in everyday lives all around the world. As the digital marketing landscape continues to change it can be difficult for some organizations to keep pace digitally, especially in the not-for-profit sector.
RTOWN knows it is not easy to hop online and throw together some ads. There are plenty of strategic considerations to take into account before traction is gained from your online target audience. Then there are the budgetary constraints. Luckily, for non-profits there is the Google Ad Grants Program.
In this blog we discuss:
Google designed this grant program as a means to help Non-Profit Organizations (NPOs) promote their services and attract their audience online. It offers eligible organizations a set amount of funding for Google advertising every month – up to $10,000.
Through this program your NPO will build and manage its Google Ads account and have full control over the account. A daily budget is set at a maximum of $10,000 per month and a maximum keyword Cost Per Click (CPC) of $2.00. Your ads are entirely text-based with no videos or images.
This generous Grant Program provides nonprofits the chance to advertise on Google at no cost. The money Google is investing each month is intended to help your NPO promote its missions and initiatives plus attract donors and volunteers in new and creative ways.
In order to qualify for the Google Ads Grant Program, you must pass the application process. Your organization is eligible if it:
Additionally, Google outlines ineligible organizations including:
Once your NPO has been approved for the Google Ads Grant Program, certain guidelines must be followed. The guidelines are set out as follows:
The Google Ad Grants Program is here to help nonprofit organizations of all sizes reach their target audience. Here are some tips and best practices to keep in mind:
Since the maximum CPC is $2, a sufficient number of keywords is required to fully utilize the available budget.
Google’s Ad Grants Program provides nonprofits the ability to be seen and be heard. This generous program opens the door to opportunity for donations, volunteers and to grow an audience like never before.
The Ad Grants Program is simple and free. If you’re unsure of next steps, Team RTOWN is always here to help! Contact us today and together we will get your nonprofit organization noticed online. Apply now!