CONTENT, SEO &
SOCIAL MEDIA

In order for your web presence to have a positive impact on your business, you need to establish digital authority with your customers and ultimately, with Google. This is done by consistently creating content and experiences to foster engagement and earn valuable backlinks.

There is no ‘set it and forget it’. Content requires consistent effort to create, keep up-to-date and distribute. A content-first approach it keeps your message current and in front of your customer, and it sends signals back to Google.

RTOWN has the capability to create intent-based content, measure your engagement across channels, and automate the delivery via social. We can also help you develop pillar content, content clusters, and find off-site placement for your content.

A content marketing strategy is the foundation for developing authority, and is a necessary digital marketing tactic for businesses of all sizes, regardless of whether you are currently ranking or not.

RTOWN has the capability to create intent-based content, measure your engagement across channels, and automate the delivery via social. We can also help you develop pillar content, content clusters, and find off-site placement for your content.

A content marketing strategy is the foundation for developing authority, and is a necessary digital marketing tactic for businesses of all sizes, regardless of whether you are currently ranking or not.

Personas are the starting point for exceptional content. These fictitious characters represent your target audience and speaks directly to them at each stage of their digital customer journey. THey bring clarity and focus to your content marketing investment including where and when it needs to be distributed.

Keywords, content, customers. Personas represent your human being audience, but there’s another audience – Google spiders and robots. They need to understand your content from a keyword perspective in order for your human being audience to discover it at the Google search box. RTOWN’s experts will ensure your content is optimized for SEO and for your personas.

We know great copy is easier said than done! And copy for your content strategy is more than just a blog post here and there. It extends across your social accounts, paid advertising, infographics, videos, email marketing, podcasts, webinars and landing pages. Copy has to be coordinated, consistent and creative. RTOWN has you covered .

Still the workhorse of digital marketing. Email marketing continues to be the launch point of digital campaigns. Content optimized for email campaigns is a skill on its own and again where RTOWN’s content strategists can help your business thrive.

From list building strategies to conversion rate optimization, your content strategy deserves the additional horsepower email marketing brings to the mix.

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