Maximizing ROAS for a Canadian Vitamin & Supplement Retailer with Google & Meta Ads
AT A GLANCE
CHALLENGES
Stand out in a competitive market
Promote their branded product line while maintaining high ROAS across Google and Meta Ads
OUTCOMES
Conversion Rate increased from 2% to 3.5%
ROAS improved from 800% to 900%, maximizing profitability.
Sales of branded products increased by 300%.
Overview
Our Client, a Canadian retailer that sells vitamins, supplements, and natural health products both online and in-store carries products from many well-known brands. Their goal was to increase sales of their branded line while maximizing Return on Advertising Spend (ROAS) across Google and Meta Ads.
Challenge
The Client needed to stand out in a competitive market while driving more sales for their branded products. The challenge was to efficiently promote their branded product line while maintaining high ROAS across Google and Meta Ads.
Process
The RTOWN team developed a comprehensive advertising strategy leveraging a combination of Google and Meta Ads to reach high-intent buyers and convert them efficiently.
Google Ads:
Branded Search Campaigns: Targeted buyers searching specifically for the Client's name, capturing high-intent traffic and maximizing brand visibility. This was crucial in driving consistent conversions from users already familiar with the brand.
Performance Max Campaigns: These campaigns leveraged Google’s full ecosystem (Search, Display, YouTube, and Discover) to reach potential customers at different stages of the buying journey.
Promo Campaigns: We launched targeted campaigns during promotional periods to drive urgency and maximize sales during key events.
Meta Ads:
Advantage Shopping Campaigns: Exclusively promoted branded products using GIF animations instead of static images to drive engagement.
Promo Campaigns: During promotional periods, we launched targeted campaigns to maximize urgency and conversions, ensuring high engagement.
Conversion Rate increased from 2% to 3.5%, showing better engagement and purchase intent.
ROAS improved from 800% to 900%, maximizing profitability.
Sales of branded products increased by 300%.
Meta Ads:
ROAS jumped from 500% to 1000%.
By leveraging Google’s Performance Max and Branded Search campaigns alongside Meta’s Advantage+ Shopping campaigns, we helped our Client maintain exceptional ROAS. The combination of AI-driven campaign optimization, strategic audience targeting, and engaging creative formats led to significant performance gains.
Managing this account for almost a year allowed us to refine and optimize these campaigns continuously, ensuring long-term success in a highly competitive market.
LET'S WORK TOGETHER
RTOWN wants to help you and your business grow! Contact us today to discuss all of your digital marketing needs, questions, comments, or concerns. You can also reach us @ 705-791-3436.
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