Contact
Us

Google and Meta Ads: Driving Success for Moffatt’s Mazda

"We have been working with RTOWN Digital Agency for 5 years. We are grateful for their transparency and honesty about the digital strategies they recommend and execute for our dealership. Whether it’s SEO, Social Media, or Google and Meta advertising, they explain their work and the results they achieve for us. We feel confident with our investment in their expertise."

AT A GLANCE

CHALLENGES

  • Competitive market
  • Messaging noise
  • Visibility

BENEFITS

  • 8% CTR
  • Trusted partner
  • True transparency

OVERVIEW

Our client is Moffatt’s Mazda, a car dealership in Barrie, Ontario offering a full line of Mazda vehicles, exceptional customer service, and the largest inventory of new and used cars in the area.

CHALLENGE

Moffatt’s Mazda faced the challenge of standing out in a highly competitive market with numerous automotive dealerships and getting the attention of potential customers. Their primary goal was to increase their online visibility, boost local brand awareness, and ultimately drive sales.

PROCESS

Our strategy focused on utilizing Google and Meta for advertising purposes. This decision allowed us to use the extensive reach and targeting capabilities of these platforms to effectively showcase their offerings to the relevant audience segments, maximize the brand visibility and drive engagement with potential customers.

We launched multiple Google Search and Google Performance Max campaigns, alongside a YouTube campaign featuring their key offerings, new car models, used cars, and the range of services they provide. Additionally, we launched engagement campaigns on Instagram and Facebook featuring their monthly specials.

OUTCOMES

  • Achieved an average of 80,000 impressions per month across Google and Meta campaigns.
  • Increased brand recognition and top-of-mind awareness among potential customers.
  • Generated an average of 3,000 clicks per month, indicating strong engagement and interest from potential customers.
  • Achieved an average of 2,500 engagements per month across social media platforms, including likes, shares, comments, and direct messages.
  • Maintained an average CTR of 8%, indicating the relevance and appeal of our ad content to the target audience.
  • Secured an average of 600 conversions per month, including store visits, lead inquiries, and appointment bookings.
We look forward to leveraging our expertise and collaborative approach to further elevate our Moffatt’s Mazda’s online presence, engage with their audience, and drive sustained business growth.
©2024 RTOWN | Terms of Service | Privacy Policy

Enter your email address to receive the
2024 GOOGLE ADS BENCHMARKS BY INDUSTRY file.

Let’s Work Together

Team RTOWN would love to work with you and your business and help you achieve your digital marketing goals. Fill out the form below and a member of our team will reach out to you.