OVERVIEW
Our client is Moffatt’s Mazda, a car dealership in Barrie, Ontario offering a full line of Mazda vehicles, exceptional customer service, and the largest inventory of new and used cars in the area.
CHALLENGE
Moffatt’s Mazda faced the challenge of standing out in a highly competitive market with numerous automotive dealerships and getting the attention of potential customers. Their primary goal was to increase their online visibility, boost local brand awareness, and ultimately drive sales.
PROCESS
Our strategy focused on utilizing Google and Meta for advertising purposes. This decision allowed us to use the extensive reach and targeting capabilities of these platforms to effectively showcase their offerings to the relevant audience segments, maximize the brand visibility and drive engagement with potential customers.
We launched multiple Google Search and Google Performance Max campaigns, alongside a YouTube campaign featuring their key offerings, new car models, used cars, and the range of services they provide. Additionally, we launched engagement campaigns on Instagram and Facebook featuring their monthly specials.
OUTCOMES
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Achieved an average of 80,000 impressions per month across Google and Meta campaigns.
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Increased brand recognition and top-of-mind awareness among potential customers.
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Generated an average of 3,000 clicks per month, indicating strong engagement and interest from potential customers.
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Achieved an average of 2,500 engagements per month across social media platforms, including likes, shares, comments, and direct messages.
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Maintained an average CTR of 8%, indicating the relevance and appeal of our ad content to the target audience.
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Secured an average of 600 conversions per month, including store visits, lead inquiries, and appointment bookings.
We look forward to leveraging our expertise and collaborative approach to further elevate our Moffatt’s Mazda’s online presence, engage with their audience, and drive sustained business growth.
