How to Balance Parenthood and Entrepreneurship
You’ve probably heard someone say that starting a business is like having a baby. The long hours, demanding clients, and lack of sleep can pile on the stress.
What is retargeting and is it for your business?
The world of digital marketing can often feel like a swirl of buzz words, platforms and headaches. Innovations come and go, widgets are released to make your life easier, others add yet another layer of confusion. A technology that has stuck around, been adopted by all the big players, and really made a difference to the cost of customer acquisition, is retargeting. This is a quick intro to the technique so you can consider it for your business.
A Valentines Memo To All Entrepreneurs
As we enter the most romantic week of the year we thought it would be a good time to share a loving open letter from an important figure at RTOWN, our Mayor's spouse, Grace.
Creating a Brand Promise for Your Local Business
Leading up to the end of 2016, RTOWN was very hard at work refining and solidifying our Brand Promise. This work was done in addition to merging with LocalSphere – a local competitor of ours – which resulted in our headcount almost doubling and our revenues doing the same. We also moved into our new office space in Vancouver. When you’re working with A-players, everything moves faster and our businesses grow better.
RTOWN announces merger with LocalSphere and successful financing
It is with great excitement and pride that we announce the merger and combined power of the two BC-based companies, RTOWN and LocalSphere.
How to use your Loyalty App dashboard
With over 7000 active users and 44,000 stamps given, the RTOWN Loyalty App is changing the way small businesses manage their loyalty programs. To help you get more from the app, we have created a quick "How To" guide for the dashboard and new features.
Top events to attend this small business month
October is small business month across Canada. This means an extra push from chambers and business networks to provide you with support to help your business flourish and an overall push to promote shopping locally. We have compiled a short list of events, workshops, and opportunities that we think can benefit you the most. So without further ado, here are our top 'must engage' events this small business season:
6 Ways to Find Relevant Content for Your Social Media Audience
Sharing interesting, relevant content is the golden ticket when it comes to social media success. Without it, even your most loyal Fans and Followers may lose interest and abandon you.
Tech culture and social media inspiring the Kamloops economy
The startup community is alive and well in Kamloops. The acceptance of innovations in technology and the vibrancy of the social media community is encouraging more and more entrepreneurs to kick start their dreams and put down roots in our fair city.
Kelowna based triathletes using social media to grow support
Social media platforms have opened up avenues of connection with audiences that simply did not exist before. Sports teams and athletes are some of the biggest voices on social networks and the real-time nature of content production keeps the fans highly informed and engaged. Savvy sports brands have been quick to identify these relationships and the sponsorship of athletes utilizing these platforms to the fullest. We took a moment to catch up with Kelowna based triathletes referred to as 'Team Wurtele' to find out more about using social media as professional athletes.
Measuring the ROI of Social Media Marketing
Is it working? That is the question every business owner should be asking after investing time, budget, and resources into their social media marketing efforts. Are you getting a return on your investment?
Yesterday’s Customer Journey, Today’s Marketing Tools
Small business owners must take heed that they needlessly continue to lag behind their larger competitors when it comes to their online presence. In fact, a Basekit study showed that ~91% of small business websites are not yet mobile optimized. In a world where more and more consumers are accessing the web via their mobile devices, it’s no wonder small businesses struggle to compete with their larger competitors. The customer journey hasn't changed but the marketing tools certainly have.