On a platform where the success and growth of your business is so contingent on Facebook’s pay-to-play culture, you might find yourself asking why we still bother investing the time and resources to post organic content. Earlier this year, we spoke with our Facebook representative concerning new changes that will further affect organic reach. With the changes imminent, it’s time to revisit the case for staying active on the platform and consider what immediate steps we can take to adapt to the latest round of changes.
Getting consistent, measurable return on investment (ROI) for your marketing efforts is hard enough for the one-off dry cleaner, restaurant or boutique store, never mind your multiple location franchise.Where do you start? Think about it long enough and you’re left with a collection of unanswered questions and unending approaches to consider.
“Culture is not part of the strategy. Culture is the strategy.” - Jim Collins. Core values matter. From small to medium sized businesses to billion dollar tech giants, every accomplished business has a collection of values upon which their success has
There’s no escaping digital marketing. And when it comes to proving marketing ROI using digital marketing, paid advertising is the tool of choice for hundreds of thousands of businesses because it works.