Why using paid advertising boosts marketing ROI and grows brands
There’s no escaping digital marketing. And when it comes to proving marketing ROI using digital marketing, paid advertising is the tool of choice for hundreds of thousands of businesses because it works.
5 Easy Ways to Improve Your Homepage
"Your company’s homepage is your home base, your shop window, the cover of your company’s book that you’re bound to be judged by.” —Zoho Academy
3 Reasons Why Every Business Should Have a Responsive Website
Your website directly impacts how people perceive the quality and credibility of your business.
Instagram Just Gave Your Business a Powerful Gift for the Holidays
Two weeks ago Instagram introduced a new feature called Close Friends.
These 6 Tricks Will Make You A Facebook Video Pro
A recent survey by Sensai discovered that almost 70% of small businesses aren’t confident when it comes to their social media marketing.
What this 40 Under 40 winner thinks about entrepreneurship
This week we sat down with Elizabeth Mah—2018 recipient of Business in Vancouver's prestigious 40 Under 40 Award.
8 simple ways to write a killer subject line
Average reading time: 2.5 minutes
Proof that digitizing your business leads to profit growth
Average reading time: 3 minutes
4 business podcasts all Canadians should support
As Ulster Media puts it, podcasting is “indeed a thing” in Canada.
The 5 types of clients all marketing agencies love
We all know that relationships take work. They take honesty, patience, and commitment. Well, the professional relationship between a client and its agency is no different.
Agency Vs. In-house: Who Should You Hire?
Bold, but true: businesses need social media more than millennials need avocados.
NEWS: Instagram Changes for Business, Google Mobile index and the Facebook Custom Audience Certification Tool
It's been a wild couple of weeks for the big names at the top of the digital marketing world. The biggest story being the Cambridge Analytica scandal that is making daily headlines around the world. While we won't be tackling the scale of it in this week's news, the implications of it are being felt and digested by individuals and businesses alike. Facebook and its subsidiaries (Instagram, WhatsApp, Messenger) are rolling out numerous updates in response to the recent events. Most updates are relevant to the way third party apps access data. However, some are relevant to the core platform and will effect how local businesses interact with their followers.