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Small and local businesses are constantly struggling to balance cost efficiency with social good and sustainability. It's easy to opt to print flyers or buy brand new print cartridges for your printer or scanner, when you know there is minimal cost and hassle involved. And then you attend a seminar about running a greener office or retail shop and think, “I should do my part for the environment, but how can I afford to implement it?†It's a question that most local businesses face regularly and it may be easier than you think. The trending shift is to take marketing initiatives and operations online or to the tech world. Here are four ways to be a more sustainable business and keep your costs down: