RTOWN Performance Marketing acquires Mintent Agency
May 8, 2023 (Vancouver, BC) – RTOWN, a Vancouver-based performance marketing agency, announced today it has acquired the assets of Mintent Digital Agency, a full-service agency based in Vancouver and the Greater Toronto Area, for an undisclosed amount. This strategic move is aimed at jointly enhancing capabilities and amplifying digital marketing services to all of the Canadian SMBs they serve.
Luke Aulin, CEO of RTOWN and past recipient of BiV’s Top 40 under 40, said: “We are thrilled to welcome Mintent and all of its employees and customers to the RTOWN team. This acquisition is a strategic move to further enhance our marketing-as-a-service programs for growing Canadian SMBs. Mintent’s strategic approach to digital marketing will allow us to offer our customers more effective digital marketing strategies, content strategies, and advertising campaigns. Our aligned core purposes of supporting SMB growth through digital marketing, make us a great fit to combine forces.”
Matt Dion, CEO of Mintent, said, “We are excited to join forces with RTOWN and become a part of their innovative performance marketing team. Our synergies across our core values and teams make this relationship a perfect match and will provide more comprehensive and impactful services to all of our customers.”
Luke Aulin added, “The acquisition of Mintent is a significant milestone for RTOWN, and we are excited about the opportunities it presents to serve our customers better as well as confidently grow through our own M&A efforts. We are also very excited to be working with Krista LaRiviere, who founded gShift SEO Software, which was acquired by Mintent in 2018. Krista will run the day-to-day operations of the combined businesses as RTOWN’s Chief Operating Officer. I am personally very excited about the opportunity this presents to support other marketing business owners in their desires to realize on an exit for the companies they’ve spent their lives building. This being RTOWN’s second merger, we believe we now have the right platform and approach to support integrating aligned cultures, driving increased customer value in the process and enabling an exit path for other agency owners who might otherwise struggle to find one, given the complexities to scale in our market.”
The acquisition of Mintent is part of RTOWN’s growth strategy to expand its services, particularly around content production and ad management efficiency, in the digital marketing space. The acquisition was an all-cash deal born out of RTOWN’s growth and profitability through the pandemic.
Founded in 2013, RTOWN has been providing digital marketing solutions to businesses of all sizes across various industries. Its core services include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and web and e-commerce design, development and optimization. The company works closely with hundreds of growing firms who trust RTOWN to develop customized marketing strategies that drive their business’ growth.
Mintent is a full-service digital marketing agency founded in 2012, is known for its proven “Marketing with Intent” approach to digital strategies across paid, owned, and earned media. Mintent’s customer base includes small-to mid-sized organizations across technology, professional services, B2B, and B2C. Based in Vancouver and Ontario, Mintent services customers from strategy to full execution and measurement across paid, owned, and earned media. Its customer base includes companies across various industries, including finance, healthcare, and technology.