Overview
Premiere Suites is a leading provider of furnished accommodations in Canada, offering fully furnished & fully serviced suites for business travellers, families, and individuals in need of temporary housing. With a commitment to exceptional customer service and comfort, Premiere Suites ensures a home-away-from-home experience for all its guests.
Challenge
Premiere Suites faced the challenge of increasing their online visibility and attracting high-quality leads in a competitive market. Their primary goals were to enhance brand recognition, drive website traffic, and ultimately boost booking requests.
Process
RTOWN’s strategy focused on leveraging Google Ads through Search and Performance Max campaigns. This approach allowed us to effectively showcase Premiere Suites' offerings to the most relevant audience segments, maximizing brand visibility and driving engagement with potential customers.
We launched multiple Google Search campaigns to capture high-intent search traffic, targeting keywords related to furnished accommodations, short-term rentals, and temporary housing. Additionally, we implemented Google Performance Max campaigns to extend the reach and visibility of Premiere Suites across various Google platforms, including YouTube, Display, and Discover, ensuring comprehensive audience coverage.
Outcomes
The results of the Google Ads campaigns were impressive, demonstrating the effectiveness of the targeted approach. Each month, on average, the following was achieved:
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Click-Through Rate (CTR) of 2%, showing the ads were relevant and appealing to the target audience.
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Conversion Rate (CR) of 7%, demonstrating the high quality of leads generated and the effectiveness of the ad content in driving desired actions.
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Average Cost per Conversion (CPC) of $11, indicating cost-effective advertising spend.
To optimize Premiere Suites' booking rates throughout the year, the advertising budget was strategically increased during the low season to ensure their suites were consistently booked. Conversely, during the high season, the budget was reduced to avoid unnecessary spending, ensuring efficient use of marketing resources. This adaptive approach allowed us to maintain occupancy rates while maximizing the return on investment for Premiere Suites.
