# LLMs.txt - Sitemap for AI content discovery # RTOWN Digital Marketing Agency > Digital Marketing Strategy & Execution for Growing Mid-Sized Companies --- ## Pages - [Digital Marketing Solutions for Businesses](https://rtown.ca/digital-marketing-solutions-for-businesses/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Generative AI SEO](https://rtown.ca/generative-engine-optimization-geo/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Maximizing ROAS for a Canadian Vitamin & Supplement Retailer with Google & Meta Ads](https://rtown.ca/case-studies/maximizing-roas-for-a-canadian-vitamin-supplement-retailer-with-google-meta-ads/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Canadian Digital Marketing Agency](https://rtown.ca/canadian-digital-marketing-agency/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [AI Agency](https://rtown.ca/ai-agency/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Business Development Manager – Mid Market](https://rtown.ca/join-our-team/business-development-manager-mid-market/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Marketing AI Roadmap](https://rtown.ca/marketing-ai-roadmap-consulting/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [RTOWN AI Chatbot](https://rtown.ca/rtown-ai-chatbot/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Premiere Suites Case Study](https://rtown.ca/case-studies/premiere-suites-case-study/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [British Columbia](https://rtown.ca/british-columbia/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Generating Event Registrations with Meta Campaign for Simcoe Northern Supplies](https://rtown.ca/case-studies/generating-event-registrations-with-meta-campaign-for-simcoe-northern-supplies/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Core Values](https://rtown.ca/core-values/): Discover RTOWN's core values: Lean In, Be Transparent, Uncover A Better Way, Never Go Dark. Guiding our work and relationships for impactful results. - [Account Management](https://rtown.ca/account-management/): Streamline operations with RTOWN's account management solutions. Expert oversight, strategic guidance, and personalized support for success. - [Analytics & Reporting](https://rtown.ca/analytics-reporting/): Drive informed decisions with RTOWN's analytics & reporting. Gain insights, track progress, and optimize strategies for maximum results. - [Web Hosting & Maintenance](https://rtown.ca/web-hosting-maintenance/): Ensure your website runs smoothly with RTOWN's hosting & maintenance. Expert support for optimal performance, leaving you to focus on your business. - [Video Podcasting](https://rtown.ca/video-podcasting/): Elevate your brand with RTOWN's video podcasting solutions. Engage your audience with compelling content and boost your online presence. - [Content Marketing](https://rtown.ca/content-marketing/): Elevate your brand with RTOWN's content marketing expertise. Strategic, data-driven approach for maximum engagement and SEO performance. - [Ecommerce](https://rtown.ca/ecommerce/): Unlock eCommerce success with RTOWN. Tailored strategies for driving conversions. Email and SMS marketing expertise to reach your target audience effectively. - [Branding & Design](https://rtown.ca/branding-design/): Transform your brand with RTOWN's design expertise. From logos to websites, we craft compelling visuals that resonate. Elevate your brand identity today. - [Advertising PPC](https://rtown.ca/advertising-ppc/): Maximize your ROI with RTOWN's PPC expertise. Targeted campaigns across Google, Facebook, Instagram, and LinkedIn. Comprehensive strategy, optimization, and management. - [DPD Case Study Brand Refresh & Website Renovation](https://rtown.ca/case-studies/dpd-case-study-brand-refresh-website-renovation/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [DPD Case Study](https://rtown.ca/case-studies/dpd-case-study/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Orrange Case Study](https://rtown.ca/case-studies/orrange-case-study/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Gildas Club Case Study](https://rtown.ca/case-studies/gildas-club-case-study/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Email & SMS Marketing](https://rtown.ca/email-sms-marketing/): Maximize conversions with RTOWN's email & SMS strategies. Tailored solutions for effective audience engagement & conversion optimization. - [Social Media](https://rtown.ca/social-media/): Elevate your brand on social media with RTOWN. Tailored strategies for LinkedIn, Facebook, and Instagram. From execution to analytics, we've got you covered. - [SEO](https://rtown.ca/seo/): Dominate search with RTOWN's SEO expertise. From technical audits to custom strategies, we drive results ethically. Transparency, accountability, and continuous optimization. - [Digital Brand Foundations](https://rtown.ca/digital-brand-foundations/): Unlock your digital potential with RTOWN's Digital Brand Foundation. Targeted strategies for lasting impact. Keyword research, persona development, messaging, journey mapping. - [Websites](https://rtown.ca/websites/): Elevate your online presence with RTOWN's custom websites. Stunning design, SEO optimization, and security. Hosting and maintenance included for peace of mind. - [Video Podcasting Case Study](https://rtown.ca/case-studies/video-podcasting-case-study/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Strategy](https://rtown.ca/strategy/): Elevate your business with RTOWN's strategic digital marketing approach. Tailored plans, real results. From awareness to lead generation, unlock your growth potential. - [GAUA to GA4](https://rtown.ca/gaua-to-ga4/): Transition smoothly from GAUA to GA4 with RTOWN's expert solutions. Preserve old data and explore GA4 training and audit options. - [Resources](https://rtown.ca/resources/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Events](https://rtown.ca/events/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Downloads](https://rtown.ca/downloads/): Elevate your digital marketing with RTOWN's downloadable workbooks and checklists. Unlock valuable insights and strategic tools. - [Case Studies](https://rtown.ca/case-studies/): Dive into RTOWN's digital marketing success stories. Discover how we've helped businesses thrive with our proven strategies. - [Blog](https://rtown.ca/blog/): Explore digital marketing insights and trends on RTOWN's blog. Stay informed and ahead in the dynamic digital landscape. - [Contact Us](https://rtown.ca/contact-us/): Get in touch with RTOWN for expert digital marketing solutions. Fill out the form or call us for quick assistance. 705-791-3436 - [I want to](https://rtown.ca/i-want-to/): Ready to generate more leads, outperform competitors, and boost sales? Explore RTOWN's Starter Packages for tailored solutions and results. - [An open letter](https://rtown.ca/an-open-letter/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Join our team](https://rtown.ca/join-our-team/): Join our innovative team at RTOWN! We seek passionate digital marketers to make a difference. Explore current openings on our Indeed page. - [Our partners](https://rtown.ca/our-partners/): Explore RTOWN's valued partnerships. Collaborating with industry leaders to deliver exceptional results for our clients. - [About Us](https://rtown.ca/about-us/): Discover RTOWN: Your premier digital marketing agency with a legacy of expertise and passion. Elevate your business with our proven track record and dedicated team. - [Google Analytics 4](https://rtown.ca/google-analytics-4/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Content, SEO & Social Media](https://rtown.ca/content-seo-social-media/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Ecommerce & Websites](https://rtown.ca/ecommerce-websites/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Digital Advertising](https://rtown.ca/digital-advertising/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Home](https://rtown.ca/): The digital marketing team to help your growth-stage company reach predictable growth and profitability. - [Privacy Policy](https://rtown.ca/privacy-policy/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... ## Posts - [How AI is Changing Your Customer Journey](https://rtown.ca/how-ai-is-changing-your-customer-journey/): Discover how AI is reshaping the customer journey—from personalized chatbots to Google's AI Overviews and conversational search. Learn how to optimize your brand for the future of discovery and engagement. - [How AI is Changing Your Content Marketing Strategy](https://rtown.ca/how-ai-is-changing-your-content-marketing-strategy/): Discover how AI is transforming content marketing with prompt-based keywords, generative engine optimization, and strategic content repurposing while maintaining originality. - [The AI Revolution in Paid Advertising](https://rtown.ca/the-ai-revolution-in-paid-advertising/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Generative AI SEO Strategy - Do you have one for your business? Five SEO & GEO strategies for 2025](https://rtown.ca/generative-ai-seo-strategy-do-you-have-one-for-your-business-five-seo-geo-strategies-for-2025/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Perplexity Ads: Are your customers starting their journey in Perplexity?](https://rtown.ca/perplexity-ads-are-your-customers-starting-their-journey-in-perplexity/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Defy or Rely On AI in your 2025 Marketing Strategy?](https://rtown.ca/defy-or-rely-on-ai-in-your-2025-marketing-strategy/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [AI-Powered Marketing Tactics for 2025](https://rtown.ca/ai-powered-marketing-tactics-for-2025/): Here’s a guide on how AI is revolutionizing digital marketing and the tactics you can adopt in 2025. - [Maximizing Your Reach: Using SEO in Your Social Media Strategy](https://rtown.ca/using-seo-in-your-social-media-strategy/): Here are five simple ways to effectively use SEO in your social media strategy. - [AI Isn't a Strategy, But You Need and AI Strategy](https://rtown.ca/ai-isnt-a-strategy-but-you-need-and-ai-strategy/): Don't fear AI—embrace it. RTOWN shares 3 critical steps CEOs must take to integrate AI into your business strategy. Start now to stay ahead. - [5 Festive Holiday Campaign Ideas to Boost Your Small Business Sales](https://rtown.ca/5-festive-holiday-campaign-ideas-to-boost-your-small-business-sales/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Google Performance Max Campaigns: Selecting the Right Goal for Your Business ](https://rtown.ca/google-performance-max-campaigns-selecting-the-right-goal-for-your-business/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Seasonal Social Media Shifts: How Changing Seasons Impact Your Online Presence](https://rtown.ca/seasonal-social-media-shifts-how-changing-seasons-impact-your-online-presence/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Is AI Right for My Business? Five Questions & Answers](https://rtown.ca/is-ai-right-for-my-business-five-questions-answers/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Google Performance Max Campaigns: A Game-Changer for Small Businesses ](https://rtown.ca/google-performance-max-campaigns-a-game-changer-for-small-businesses/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [How Google AI Overviews Will Affect Local SEO & Businesses](https://rtown.ca/how-google-ai-overviews-will-affect-local-seo-businesses/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Google Algorithm Updates 2023 to Present](https://rtown.ca/google-algorithm-updates-2023-to-present/): Google updates its search algorithms often. Understanding and adapting to these changes is crucial for maintaining visibility. Learn about the most recent updates. - [GA4 Transition: What You Need to Know](https://rtown.ca/ga4-transition-what-you-need-to-know/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [2024 Google Ads Benchmarks by Industry - Find out if your Ads are performing?](https://rtown.ca/2024-google-ads-benchmarks-by-industry-find-out-if-your-ads-are-performing/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Renovate or Rebuild? Six Reasons You Might Not Need a New Website](https://rtown.ca/renovate-or-rebuild-six-reasons-you-might-not-need-a-new-website/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Snowbird Series #1 - Are you doing Random Acts of Marketing? The real culprit may be your approach to strategy.](https://rtown.ca/snowbird-series-1-are-you-doing-random-acts-of-marketing-the-real-culprit-may-be-your-approach-to-strategy/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [RTOWN Performance Marketing acquires RTOWN Agency](https://rtown.ca/rtown-performance-marketing-acquires-rtown-agency-2/): RTOWN, a Vancouver-based performance marketing agency, announced today it has acquired the assets of RTOWN Digital Agency, a full-service agency. - [New! LinkedIn Newsletters: 5 Reasons your Content Marketing Strategy can Benefit](https://rtown.ca/new-linkedin-newsletters-5-reasons-your-content-marketing-strategy-can-benefit-2/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [Five Ways to Improve the Performance of your Google Ads & Lead Generation](https://rtown.ca/five-ways-to-improve-the-performance-of-your-google-ads-lead-generation/): Marketing is a service to your company - it connects those that can benefit from what your company has to offer. Here are 5 reasons that marketing is right your business! - [Digital Donations Strategy with Google Ads & YouTube - Gilda's Club](https://rtown.ca/digital-donations-strategy-with-google-ads-youtube-gildas-club/): Gilda's Club Simcoe Muskoka is a community of cancer support for individuals and families. With limited funding resources, and a staff of volunteers, Gilda’s Club Simcoe Muskoka was struggling to bring in new donation dollars, increase their volunteer base, and promote their services to all people impacted by cancer, family members and friends of those diagnosed, children, and people who have lost someone to cancer. RTOWN’s team of digital marketers descended on GCSM and implemented the foundational elements required to launch an advertising campaign to attract donors. - [Marketing as a Service - 5 Reasons it’s Right for your Business](https://rtown.ca/marketing-as-a-service-5-reasons-its-right-for-your-business/): Marketing is a service to your company - it connects those that can benefit from what your company has to offer. Here are 5 reasons that marketing is right your business! - [Does Boosting Posts Increase Facebook Engagement?](https://rtown.ca/boosting-facebook-posts-increase-engagement/): Post boosting can be an effective way to increase Facebook engagement and reach beyond your Facebook followership but is it the best option? - [Advertising with Facebook & Instagram](https://rtown.ca/advertising-with-facebook-instagram/): There's no limit to the reach your ads on social media can get. With Facebook and Instagram you can have... - [Hashtags & Handles: Their role and importance in your social media strategy](https://rtown.ca/hashtags-handles-their-role-and-importance-in-your-social-media-strategy/): What's the difference between hashtags and handles? How do you utilize them best? Here are RTOWN's essential tips and recommendations... - [What Is An Instagram Influencer?](https://rtown.ca/what-is-an-instagram-influencer/): Instagram has grown to become one of the most used social media platforms. Influencer marketing has become one of the... - [Instagram FAQs - Your Ultimate Instagram Guide](https://rtown.ca/instagram-faqs-your-ultimate-instagram-guide/): Enjoy our ever-growing list of Instagram Frequently Asked Questions. If you have a question please Contact Us. - [Five Google Ad Campaign Mistakes to Avoid](https://rtown.ca/five-google-ad-campaign-mistakes-to-avoid/): Is your Google Ads Campaign not performing? Here are the 5 mistakes to avoid and how to fix them. - [Google Ad Grants and Your Not-for-Profit Organization](https://rtown.ca/google-ad-grants-and-your-not-for-profit-organization/): The Google Ad Grants Program is a way your Non Profit Organization (NPO) can broadcast your message to a larger... - [TikTok for Digital Marketing: What Is It?](https://rtown.ca/tiktok-for-digital-marketing-what-is-it/): TikTok reaches approximately 700 million users worldwide. Marketers are switching gears and adapting to the current trends - is TikTok... - [Facebook & Instagram Ads | How Do These Ads Work Together?](https://rtown.ca/facebook-instagram-ads-how-do-these-ads-work-together/): Facebook and Instagram are two of the most popular platforms. Advertising through these channels is made simple and is a... - [5 Best Practices for Facebook Videos](https://rtown.ca/5-best-practices-for-facebook-videos/): Facebook videos receive billions of views every day. Here’s how to make sure yours are going to get noticed. - [Help Google Find Your Business With Google My Business](https://rtown.ca/help-google-find-your-business-with-google-my-business/): Google My Business is all about informing Google about your business. But is Google fully informed to reward you with... - [How to Perform a SWOT Analysis for SEO](https://rtown.ca/how-to-perform-a-swot-analysis-for-seo/): Digital Marketing Solutions for Businesses Reach More Customers, Increase Leads, and Stand Out in Your Industry Book A Consultation Hi,... - [2021 Ready to Rocket lists Announced to Profile Growth Companies in B.C.’s Technology Sectors including RTOWN](https://rtown.ca/2021-ready-to-rocket-lists-announced-to-profile-growth-companies-in-b-c-s-technology-sectors/): RTOWN named to B.C.'s 2021 Ready to Rocket ICT List - [BC Grant Program to Launch Your Ecommerce](https://rtown.ca/bc-grant-program-to-launch-your-ecommerce/): The Google Ad Grants Program is a way your Non Profit Organization (NPO) can broadcast your message to a larger... - [Customer personas: 5 ways they impact your content marketing](https://rtown.ca/customer-personas-5-ways-they-impact-your-content-marketing/): Customer personas provide tremendous value to your content marketing operation. - [The Top 3 Reasons Why a Single-Page Website Is Bad for SEO](https://rtown.ca/the-top-3-reasons-why-a-single-page-website-is-bad-for-seo/): Are you thinking about building a new website, leaning towards a single-page scrolling website. - [How to use Google My Business to boost your content & SEO](https://rtown.ca/google-my-business/): Your clients are looking for your business in local search. Dominate the rankings with your Google My Business Listing. Optimize & get found. --- # # Detailed Content ## Pages ### Digital Marketing Solutions for Businesses - Published: 2025-04-15 - Modified: 2025-04-15 - URL: https://rtown.ca/digital-marketing-solutions-for-businesses/ --- ### Generative AI SEO - Published: 2025-03-04 - Modified: 2025-03-05 - URL: https://rtown.ca/generative-engine-optimization-geo/ --- ### Maximizing ROAS for a Canadian Vitamin & Supplement Retailer with Google & Meta Ads - Published: 2025-02-26 - Modified: 2025-04-14 - URL: https://rtown.ca/case-studies/maximizing-roas-for-a-canadian-vitamin-supplement-retailer-with-google-meta-ads/ --- ### Canadian Digital Marketing Agency - Published: 2025-02-07 - Modified: 2025-02-19 - URL: https://rtown.ca/canadian-digital-marketing-agency/ --- ### AI Agency - Published: 2025-01-28 - Modified: 2025-02-27 - URL: https://rtown.ca/ai-agency/ --- ### Business Development Manager – Mid Market - Published: 2024-10-09 - Modified: 2024-10-09 - URL: https://rtown.ca/join-our-team/business-development-manager-mid-market/ --- ### Marketing AI Roadmap - Published: 2024-09-04 - Modified: 2025-01-10 - URL: https://rtown.ca/marketing-ai-roadmap-consulting/ --- ### RTOWN AI Chatbot - Published: 2024-09-03 - Modified: 2025-02-27 - URL: https://rtown.ca/rtown-ai-chatbot/ --- ### Premiere Suites Case Study - Published: 2024-08-21 - Modified: 2025-04-14 - URL: https://rtown.ca/case-studies/premiere-suites-case-study/ --- ### British Columbia - Published: 2024-05-17 - Modified: 2025-04-15 - URL: https://rtown.ca/british-columbia/ --- ### Generating Event Registrations with Meta Campaign for Simcoe Northern Supplies - Published: 2024-05-17 - Modified: 2025-04-14 - URL: https://rtown.ca/case-studies/generating-event-registrations-with-meta-campaign-for-simcoe-northern-supplies/ --- ### Core Values > Discover RTOWN's core values: Lean In, Be Transparent, Uncover A Better Way, Never Go Dark. Guiding our work and relationships for impactful results. - Published: 2024-04-24 - Modified: 2025-01-02 - URL: https://rtown.ca/core-values/ --- ### Account Management > Streamline operations with RTOWN's account management solutions. Expert oversight, strategic guidance, and personalized support for success. - Published: 2024-04-23 - Modified: 2024-04-30 - URL: https://rtown.ca/account-management/ --- ### Analytics & Reporting > Drive informed decisions with RTOWN's analytics & reporting. Gain insights, track progress, and optimize strategies for maximum results. - Published: 2024-04-23 - Modified: 2024-04-30 - URL: https://rtown.ca/analytics-reporting/ --- ### Web Hosting & Maintenance > Ensure your website runs smoothly with RTOWN's hosting & maintenance. Expert support for optimal performance, leaving you to focus on your business. - Published: 2024-04-23 - Modified: 2024-09-10 - URL: https://rtown.ca/web-hosting-maintenance/ --- ### Video Podcasting > Elevate your brand with RTOWN's video podcasting solutions. Engage your audience with compelling content and boost your online presence. - Published: 2024-04-23 - Modified: 2024-04-30 - URL: https://rtown.ca/video-podcasting/ --- ### Content Marketing > Elevate your brand with RTOWN's content marketing expertise. Strategic, data-driven approach for maximum engagement and SEO performance. - Published: 2024-04-23 - Modified: 2024-04-30 - URL: https://rtown.ca/content-marketing/ --- ### Ecommerce > Unlock eCommerce success with RTOWN. Tailored strategies for driving conversions. Email and SMS marketing expertise to reach your target audience effectively. - Published: 2024-04-23 - Modified: 2024-04-30 - URL: https://rtown.ca/ecommerce/ --- ### Branding & Design > Transform your brand with RTOWN's design expertise. From logos to websites, we craft compelling visuals that resonate. Elevate your brand identity today. - Published: 2024-04-23 - Modified: 2024-11-26 - URL: https://rtown.ca/branding-design/ --- ### Advertising PPC > Maximize your ROI with RTOWN's PPC expertise. Targeted campaigns across Google, Facebook, Instagram, and LinkedIn. Comprehensive strategy, optimization, and management. - Published: 2024-04-23 - Modified: 2024-05-27 - URL: https://rtown.ca/advertising-ppc/ --- ### DPD Case Study Brand Refresh & Website Renovation - Published: 2024-04-23 - Modified: 2024-04-30 - URL: https://rtown.ca/case-studies/dpd-case-study-brand-refresh-website-renovation/ --- ### DPD Case Study - Published: 2024-04-23 - Modified: 2025-04-14 - URL: https://rtown.ca/case-studies/dpd-case-study/ --- ### Orrange Case Study - Published: 2024-04-23 - Modified: 2024-04-30 - URL: https://rtown.ca/case-studies/orrange-case-study/ --- ### Gildas Club Case Study - Published: 2024-04-23 - Modified: 2024-04-30 - URL: https://rtown.ca/case-studies/gildas-club-case-study/ --- ### Email & SMS Marketing > Maximize conversions with RTOWN's email & SMS strategies. Tailored solutions for effective audience engagement & conversion optimization. - Published: 2024-04-22 - Modified: 2024-04-24 - URL: https://rtown.ca/email-sms-marketing/ --- ### Social Media > Elevate your brand on social media with RTOWN. Tailored strategies for LinkedIn, Facebook, and Instagram. From execution to analytics, we've got you covered. - Published: 2024-04-22 - Modified: 2024-05-27 - URL: https://rtown.ca/social-media/ --- ### SEO > Dominate search with RTOWN's SEO expertise. From technical audits to custom strategies, we drive results ethically. Transparency, accountability, and continuous optimization. - Published: 2024-04-22 - Modified: 2024-05-22 - URL: https://rtown.ca/seo/ --- ### Digital Brand Foundations > Unlock your digital potential with RTOWN's Digital Brand Foundation. Targeted strategies for lasting impact. Keyword research, persona development, messaging, journey mapping. - Published: 2024-04-22 - Modified: 2024-05-21 - URL: https://rtown.ca/digital-brand-foundations/ --- ### Websites > Elevate your online presence with RTOWN's custom websites. Stunning design, SEO optimization, and security. Hosting and maintenance included for peace of mind. - Published: 2024-04-22 - Modified: 2024-08-23 - URL: https://rtown.ca/websites/ --- ### Video Podcasting Case Study - Published: 2024-04-22 - Modified: 2024-10-24 - URL: https://rtown.ca/case-studies/video-podcasting-case-study/ --- ### Strategy > Elevate your business with RTOWN's strategic digital marketing approach. Tailored plans, real results. From awareness to lead generation, unlock your growth potential. - Published: 2024-04-18 - Modified: 2024-10-08 - URL: https://rtown.ca/strategy/ --- ### GAUA to GA4 > Transition smoothly from GAUA to GA4 with RTOWN's expert solutions. Preserve old data and explore GA4 training and audit options. - Published: 2024-04-17 - Modified: 2024-04-25 - URL: https://rtown.ca/gaua-to-ga4/ --- ### Resources - Published: 2024-03-11 - Modified: 2024-08-23 - URL: https://rtown.ca/resources/ --- ### Events - Published: 2024-03-11 - Modified: 2024-03-11 - URL: https://rtown.ca/events/ --- ### Downloads > Elevate your digital marketing with RTOWN's downloadable workbooks and checklists. Unlock valuable insights and strategic tools. - Published: 2024-03-11 - Modified: 2024-10-23 - URL: https://rtown.ca/downloads/ --- ### Case Studies > Dive into RTOWN's digital marketing success stories. Discover how we've helped businesses thrive with our proven strategies. - Published: 2024-03-11 - Modified: 2025-03-05 - URL: https://rtown.ca/case-studies/ --- ### Blog > Explore digital marketing insights and trends on RTOWN's blog. Stay informed and ahead in the dynamic digital landscape. - Published: 2024-03-11 - Modified: 2024-04-24 - URL: https://rtown.ca/blog/ --- ### Contact Us > Get in touch with RTOWN for expert digital marketing solutions. Fill out the form or call us for quick assistance. 705-791-3436 - Published: 2024-03-11 - Modified: 2024-04-24 - URL: https://rtown.ca/contact-us/ --- ### I want to > Ready to generate more leads, outperform competitors, and boost sales? Explore RTOWN's Starter Packages for tailored solutions and results. - Published: 2024-03-08 - Modified: 2024-04-24 - URL: https://rtown.ca/i-want-to/ --- ### An open letter - Published: 2024-03-08 - Modified: 2024-03-13 - URL: https://rtown.ca/an-open-letter/ --- ### Join our team > Join our innovative team at RTOWN! We seek passionate digital marketers to make a difference. Explore current openings on our Indeed page. - Published: 2024-03-08 - Modified: 2024-10-09 - URL: https://rtown.ca/join-our-team/ --- ### Our partners > Explore RTOWN's valued partnerships. Collaborating with industry leaders to deliver exceptional results for our clients. - Published: 2024-03-08 - Modified: 2024-04-24 - URL: https://rtown.ca/our-partners/ --- ### About Us > Discover RTOWN: Your premier digital marketing agency with a legacy of expertise and passion. Elevate your business with our proven track record and dedicated team. - Published: 2024-03-08 - Modified: 2025-01-07 - URL: https://rtown.ca/about-us/ --- ### Google Analytics 4 - Published: 2024-03-08 - Modified: 2024-03-13 - URL: https://rtown.ca/google-analytics-4/ --- ### Content, SEO & Social Media - Published: 2024-03-08 - Modified: 2024-03-13 - URL: https://rtown.ca/content-seo-social-media/ --- ### Ecommerce & Websites - Published: 2024-03-08 - Modified: 2024-03-11 - URL: https://rtown.ca/ecommerce-websites/ --- ### Digital Advertising - Published: 2024-03-08 - Modified: 2024-04-23 - URL: https://rtown.ca/digital-advertising/ --- ### Home > The digital marketing team to help your growth-stage company reach predictable growth and profitability. - Published: 2024-02-01 - Modified: 2025-01-02 - URL: https://rtown.ca/ --- ### Privacy Policy - Published: 2024-01-30 - Modified: 2024-04-04 - URL: https://rtown.ca/privacy-policy/ --- ## Posts ### How AI is Changing Your Customer Journey > Discover how AI is reshaping the customer journey—from personalized chatbots to Google's AI Overviews and conversational search. Learn how to optimize your brand for the future of discovery and engagement. - Published: 2025-04-08 - Modified: 2025-04-08 - URL: https://rtown.ca/how-ai-is-changing-your-customer-journey/ - Categories: Content Marketing, Websites --- ### How AI is Changing Your Content Marketing Strategy > Discover how AI is transforming content marketing with prompt-based keywords, generative engine optimization, and strategic content repurposing while maintaining originality. - Published: 2025-03-12 - Modified: 2025-03-12 - URL: https://rtown.ca/how-ai-is-changing-your-content-marketing-strategy/ - Categories: Content Marketing --- ### The AI Revolution in Paid Advertising - Published: 2025-02-26 - Modified: 2025-02-26 - URL: https://rtown.ca/the-ai-revolution-in-paid-advertising/ - Categories: Uncategorized, Paid Social Advertising --- ### Generative AI SEO Strategy - Do you have one for your business? Five SEO & GEO strategies for 2025 - Published: 2025-02-04 - Modified: 2025-02-05 - URL: https://rtown.ca/generative-ai-seo-strategy-do-you-have-one-for-your-business-five-seo-geo-strategies-for-2025/ - Categories: SEO --- ### Perplexity Ads: Are your customers starting their journey in Perplexity? - Published: 2025-01-15 - Modified: 2025-01-15 - URL: https://rtown.ca/perplexity-ads-are-your-customers-starting-their-journey-in-perplexity/ - Categories: Paid Search Advertising --- ### Defy or Rely On AI in your 2025 Marketing Strategy? - Published: 2025-01-07 - Modified: 2025-01-10 - URL: https://rtown.ca/defy-or-rely-on-ai-in-your-2025-marketing-strategy/ - Categories: Content Marketing --- ### AI-Powered Marketing Tactics for 2025 > Here’s a guide on how AI is revolutionizing digital marketing and the tactics you can adopt in 2025. - Published: 2025-01-02 - Modified: 2025-01-02 - URL: https://rtown.ca/ai-powered-marketing-tactics-for-2025/ - Categories: Content Marketing --- ### Maximizing Your Reach: Using SEO in Your Social Media Strategy > Here are five simple ways to effectively use SEO in your social media strategy. - Published: 2024-11-07 - Modified: 2024-11-07 - URL: https://rtown.ca/using-seo-in-your-social-media-strategy/ - Categories: SEO --- ### AI Isn't a Strategy, But You Need and AI Strategy > Don't fear AI—embrace it. RTOWN shares 3 critical steps CEOs must take to integrate AI into your business strategy. Start now to stay ahead. - Published: 2024-10-23 - Modified: 2024-10-23 - URL: https://rtown.ca/ai-isnt-a-strategy-but-you-need-and-ai-strategy/ - Categories: Content Marketing --- ### 5 Festive Holiday Campaign Ideas to Boost Your Small Business Sales - Published: 2024-10-02 - Modified: 2024-11-04 - URL: https://rtown.ca/5-festive-holiday-campaign-ideas-to-boost-your-small-business-sales/ - Categories: Content Marketing --- ### Google Performance Max Campaigns: Selecting the Right Goal for Your Business  - Published: 2024-09-12 - Modified: 2024-09-12 - URL: https://rtown.ca/google-performance-max-campaigns-selecting-the-right-goal-for-your-business/ - Categories: Paid Search Advertising --- ### Seasonal Social Media Shifts: How Changing Seasons Impact Your Online Presence - Published: 2024-08-26 - Modified: 2024-08-27 - URL: https://rtown.ca/seasonal-social-media-shifts-how-changing-seasons-impact-your-online-presence/ - Categories: Paid Social Advertising, SEO --- ### Is AI Right for My Business? Five Questions & Answers - Published: 2024-08-21 - Modified: 2024-09-09 - URL: https://rtown.ca/is-ai-right-for-my-business-five-questions-answers/ - Categories: Websites --- ### Google Performance Max Campaigns: A Game-Changer for Small Businesses  - Published: 2024-05-27 - Modified: 2024-05-27 - URL: https://rtown.ca/google-performance-max-campaigns-a-game-changer-for-small-businesses/ - Categories: SEO, Paid Search Advertising Introduction In today’s fast-paced digital world, staying ahead in marketing is essential for businesses of all sizes. Google’s Performance Max (PMax) campaigns are one of the latest tools designed to help businesses get the most out of their advertising efforts.   At RTOWN, we believe PMax campaigns can be especially beneficial for small businesses aiming to make a big impact with their digital marketing. What Are Google PMax Campaigns? Google PMax campaigns are a type of advertising campaign presenting your ads across all of Google’s platforms from one single campaign.   This includes YouTube, Google Search, Display Network, Discover, Gmail, and Maps. Instead of managing separate campaigns for each platform, PMax uses advanced technology to optimize your ads across all these channels, ensuring they reach the right audience at the right time. Benefits of PMax Campaigns for Small Businesses Simplicity and Efficiency: Managing multiple advertising campaigns can be complex and time-consuming, especially for small businesses with limited resources. PMax simplifies this process by combining everything into one easy-to-manage campaign, saving you time and effort. Better Performance: With smart technology constantly optimizing your ads, PMax campaigns can help you get better results, making your advertising budget work harder and smarter. Broader Audience Reach: PMax ensures your ads are seen across a variety of platforms, reaching potential customers wherever they spend their time online. Flexibility: PMax campaigns are versatile and can be adapted to fit various business goals, whether you’re aiming to increase online sales, attract more customers to your store, or... --- ### How Google AI Overviews Will Affect Local SEO & Businesses - Published: 2024-05-17 - Modified: 2024-05-17 - URL: https://rtown.ca/how-google-ai-overviews-will-affect-local-seo-businesses/ - Categories: Uncategorized If you own a local business, it's quickly becoming imperative for you to understand Google’s new AI Overviews addition to organic search and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic and revenue. SEO expert and friend of RTOWN, Jeff Riddall, recently addressed what challenges and opportunities AI Overviews (formerly known as Search Generative Experience or SGE) will present for local business owners. Here is a quick overview of Jeff’s article. Understanding AI Overviews AI Overviews is an AI-driven evolution of Google’s search engine aiming to provide more interactive and comprehensive search results. It synthesizes information from various sources to present concise, informative answers directly within search results, reducing the need for users to click through to websites. This AI uses technologies like natural language processing, machine learning, and deep learning to understand and respond to user queries better. AI Overviews vs. Traditional Search Traditional search results display a list of relevant links, requiring users to explore further for answers. Overviews aim to understand the nuances of user queries, interpret the intent behind searches, and provide multi-faceted answers. This approach is especially useful for informational queries. The AI can and may generate its own suggestions or solutions to certain queries, although this introduces the risk of inaccuracies or “hallucinations. ” Impact on Local Search AI Overviews integrate local search results, such as Knowledge Panels and local business carousels, making Google Business Profiles (GBPs) more crucial. High-performing GBPs with accurate information... --- ### Google Algorithm Updates 2023 to Present > Google updates its search algorithms often. Understanding and adapting to these changes is crucial for maintaining visibility. Learn about the most recent updates. - Published: 2024-05-09 - Modified: 2024-05-09 - URL: https://rtown.ca/google-algorithm-updates-2023-to-present/ - Categories: Uncategorized Google regularly releases updates to its algorithms and systems, which affect how websites are ranked in organic search results.   These updates can address issues ranging from the relevance and quality of website content, to the user experience, link quality, and more. They aim to improve the accuracy and usefulness of search results for users. Google periodically rolls out major core updates and smaller, more frequent changes that fine-tune the search experience.   For website owners, understanding and adapting to these updates is crucial for maintaining or improving search engine visibility. Read more to learn about Google updates from 2023 and 2024 so far.   March 2023 Core Update This was the first core update of the year, six months after the last one in September 2022. Google makes several of these updates per year, with broad changes to their algorithms and systems. Core update advice You might find pages on your website to be negatively impacted by the update; this doesn't necessarily mean there is anything wrong with them; it just means that the new update has allowed Google to resort the search results based on updated data. They compare it to a list of the top 100 movies; over time, a movie might change position—not because it changes, but simply the number of other new movies available to add to the list. Comparatively, you may find other web pages are doing better than they were prior to the update. In the past, Google has provided a list of... --- ### GA4 Transition: What You Need to Know - Published: 2024-03-12 - Modified: 2024-05-17 - URL: https://rtown.ca/ga4-transition-what-you-need-to-know/ - Categories: Uncategorized Unless you’re living under a rock, you’ve probably heard a lot of talk about Google Analytics 4 (GA4), Google’s newest analytics platform that is set to replace Universal Analytics completely.   However, if you've been hesitant to use it, we suggest you start now because what you might not be aware of is that UA data is being fully phased out on July 1st, 2024. which means if you don't start transferring your data to GA4, you'll lose it. Don’t start panicking yet, we’re here to help shed some light on GA4 and make sure that you can make the transition with ease before it's too late. So, read our blog post to learn everything you need to know about GA4 and how to transfer your UA data to GA4. What is GA4? If you haven't heard of GA4 or don’t fully understand it, don't worry—we'll break it down for you. GA4 is the latest version of Google's analytics platform. It offers a variety of benefits over the previous version, including the ability to create audience triggers and cross-domain tracking. It also features more advanced metrics to track engagement, predictive metrics, and a customizable interface. This is just a fraction of what GA4 can do, making it a valuable tool for businesses.   What does this mean for businesses?   This means that after July 1st, 2024, no historical overview or year-over-year data will be available. This can be a significant loss for businesses that rely on this data to... --- ### 2024 Google Ads Benchmarks by Industry - Find out if your Ads are performing? - Published: 2024-01-23 - Modified: 2024-01-23 - URL: https://rtown.ca/2024-google-ads-benchmarks-by-industry-find-out-if-your-ads-are-performing/ - Categories: Uncategorized It’s a brand new year and the perfect time to ask some tough questions about your digital marketing. One of the most popular questions we receive from business leaders is, “How do I know if my Google Ads are performing optimally? ” According to a January 2024 Statisica report, Canada is one of the world’s largest digital ad markets, investing $14. 1 billion in 2022. And it’s no wonder, Canadians spend more time on the Internet than with any other media or entertainment format making it the perfect place for businesses to invest in digital ads. So how do you know if your ads are performing? Could they be performing better? We have compiled the benchmarks by industry for Google Search, Google Display, Google PMAX, And Google Shopping for the following metrics: Cost Per Click (CPC) Cost Per Acquisition (CPA) Click Thru Rate (CTR) Conversion Rate Download the Benchmarks by filling in the form below --- ### Renovate or Rebuild? Six Reasons You Might Not Need a New Website - Published: 2023-11-10 - Modified: 2024-05-17 - URL: https://rtown.ca/renovate-or-rebuild-six-reasons-you-might-not-need-a-new-website/ - Categories: Uncategorized Oftentimes conversations we have with business leaders start with, “I think my website sucks. Do I need a new one? ” Our answer is always, “It depends. ” Obviously, the website continues to be the cornerstone of an organization’s marketing and communications efforts. It’s the first place your prospect goes to validate your business and decide if they want to buy from you. Unfortunately, all too often we neglect the technical and design upkeep of our website to ensure it remains relevant not only for prospects and customers, but also for Google’s search engine spiders.   Suddenly years can go by without any maintenance, upkeep, or optimization considerations being complete.   Investment in a new website, however, isn’t always necessary. Understanding the overall performance of the website first and where the opportunities are to increase traffic and conversions of target market website visitors is a must.   We can help you understand if a website renovation can help you achieve your business goals & objectives. Renovate or Rebuild? Find Out. Here are 6 reasons why you might or might not need a new website. 1. Mobile Friendliness Is your website mobile friendly across multiple mobile devices? Can your customers interact fully with your business from Apple or Android? Google’s mobile-first indexing is so important that if your website doesn’t perform optimally on mobile and produce a first-class user experience, Google will not rank your content well. 2. Optimized Keywords and Content Keyword research is still the starting point of great... --- ### Snowbird Series #1 - Are you doing Random Acts of Marketing? The real culprit may be your approach to strategy. - Published: 2023-10-20 - Modified: 2024-05-17 - URL: https://rtown.ca/snowbird-series-1-are-you-doing-random-acts-of-marketing-the-real-culprit-may-be-your-approach-to-strategy/ - Categories: Uncategorized Guest Post By Matt Dion Matt Dion was the CEO of Mintent which was acquired by RTOWN. Matt has gone on to be a Business Coach with Metronomics. I asked Matt to write the first blog in the Snowbird Series because to stop the Random Acts of Marketing, we firmly believe your business goals and objectives need to be reasonable and clear. Once these are in place then it is about setting and executing on a marketing and digital marketing strategy to support those goals.   Enjoy Matt's Blog! Over my career as a marketing professional both as in-house head of marketing, running a digital agency and as an advisor and consultant,  I’ve had the privilege of working with many, many companies on their marketing strategy and execution.   Quite often the conversation starts with a tactical problem, often pressing and seemingly urgent such as:  “how do we get more leads for our sales team? ”,  “how do we tell the whole world how awesome we are? ”, “how do we articulate our value prop in a more compelling way”, “can you help me find a marketing person? ”, “how much should I even spend on marketing? ”, and my favorite - “how do we get in the Wall Street Journal? ”  While having empathy for the urgency of the situation, almost always driven by some level of dissatisfaction with the attainment of one or more business goals, I usually have to share the unfortunate brutal fact that very rarely... --- ### RTOWN Performance Marketing acquires RTOWN Agency > RTOWN, a Vancouver-based performance marketing agency, announced today it has acquired the assets of RTOWN Digital Agency, a full-service agency. - Published: 2023-05-08 - Modified: 2024-05-17 - URL: https://rtown.ca/rtown-performance-marketing-acquires-rtown-agency-2/ - Categories: Uncategorized May 8, 2023 (Vancouver, BC) – RTOWN, a Vancouver-based performance marketing agency, announced today it has acquired the assets of Mintent Digital Agency, a full-service agency based in Vancouver and the Greater Toronto Area, for an undisclosed amount. This strategic move is aimed at jointly enhancing capabilities and amplifying digital marketing services to all of the Canadian SMBs they serve. Luke Aulin, CEO of RTOWN and past recipient of BiV’s Top 40 under 40, said: “We are thrilled to welcome Mintent and all of its employees and customers to the RTOWN team. This acquisition is a strategic move to further enhance our marketing-as-a-service programs for growing Canadian SMBs. Mintent’s strategic approach to digital marketing will allow us to offer our customers more effective digital marketing strategies, content strategies, and advertising campaigns. Our aligned core purposes of supporting SMB growth through digital marketing, make us a great fit to combine forces. ” Matt Dion, CEO of RTOWN, said, “We are excited to join forces with RTOWN and become a part of their innovative performance marketing team. Our synergies across our core values and teams make this relationship a perfect match and will provide more comprehensive and impactful services to all of our customers. ” Luke Aulin added, “The acquisition of Mintent is a significant milestone for RTOWN, and we are excited about the opportunities it presents to serve our customers better as well as confidently grow through our own M&A efforts. We are also very excited to be working with Krista... --- ### New! LinkedIn Newsletters: 5 Reasons your Content Marketing Strategy can Benefit - Published: 2023-03-06 - Modified: 2024-05-17 - URL: https://rtown.ca/new-linkedin-newsletters-5-reasons-your-content-marketing-strategy-can-benefit-2/ - Categories: Content Marketing LinkedIn continues to be the #1 social media platform for B2B marketers. With over 830 million members, LinkedIn istheplace to be for building brand awareness, generating leads, and simply keeping your audience up-to-date with organic postings and newsletter content.   That’s right, did you know you can send a newsletter directly from your LinkedIn Business Page?   Below are 5 reasons to add LinkedIn Newsletters to your content marketing strategy.  1. A brand new LinkedIn Newsletter feature is waiting for you. LinkedIn Newsletter helps expand your audience and boost brand visibility, adding to the already numerous advantages of creating a newsletter. This feature allows users to see the newsletters other users are subscribed to (including your company’s), allowing people to discover fresh content and stay informed on industry trends.   Not only is LinkedIn providing FREE organic reach, but they are putting you in front of users who may be looking for what you have to offer and simply cannot find you. Anyone across the LinkedIn platform can subscribe to your newsletter. Within the LinkedIn platform, your newsletter can be shared beyond your immediate network as people can engage with, share, and subscribe to your content. By consistently creating and sharing high-quality newsletter content, you can attract new followers and increase the visibility of your brand. Like any other content you share on your personal or business page, you want to incentivize people to subscribe. Here are a few strategies to encourage people to sign-up for your newsletter: Promote your... --- ### Five Ways to Improve the Performance of your Google Ads & Lead Generation > Marketing is a service to your company - it connects those that can benefit from what your company has to offer. Here are 5 reasons that marketing is right your business! - Published: 2022-09-20 - Modified: 2024-05-17 - URL: https://rtown.ca/five-ways-to-improve-the-performance-of-your-google-ads-lead-generation/ - Categories: Content Marketing Every marketing dollar is precious. Google Ads are an effective way to build brand awareness, intercept the customer's journey and entice them to convert. However, every ad must be performing optimally. How can you ensure your Google Ad Campaigns are performing as well as they can be? How can you generate more leads? Every marketing dollar is precious. As business leaders, when we decide Google Ads are an effective way to build brand awareness, intercept the customer’s journey and entice them to convert, we want to ensure every ad is performing optimally and leads are coming into the sales funnel today. Wasted advertising budget is one thing, wasted time in business is quite another.   Oftentimes, clients come to Team RTOWN with questions and gut feelings about their current Google Ad Campaigns. Are they performing as well as they can be? Should I be generating more leads? Should I just stop?   The following are the top five missed opportunities we see within Google Ad Accounts.    1. Add as many Ads Extensions as possible. Google Ad Extensions expand your ads with additional information, providing prospects more reasons to choose your brand and organization. Ad Extensions may increase an ad's clickthrough rate by several percentage points. There are multiple extension formats including: call buttons, location information, product information, links to specific parts of your website, additional text, just to name a few. 2. Improve your Ad Strength to Excellent. Google rates the strength of the overall ad ranging from “Incomplete”, “Poor”, “Average”, “Good” to “Excellent”. The higher the strength, the higher your ad will rank. Factors affecting your ad rating include relevance, quality, and diversity of your Ad Copy. The copy is all the words your audience will interpret and your chance to entice and convince them to click through on your Ad.... --- ### Digital Donations Strategy with Google Ads & YouTube - Gilda's Club > Gilda's Club Simcoe Muskoka is a community of cancer support for individuals and families. With limited funding resources, and a staff of volunteers, Gilda’s Club Simcoe Muskoka was struggling to bring in new donation dollars, increase their volunteer base, and promote their services to all people impacted by cancer, family members and friends of those diagnosed, children, and people who have lost someone to cancer. RTOWN’s team of digital marketers descended on GCSM and implemented the foundational elements required to launch an advertising campaign to attract donors. - Published: 2022-05-11 - Modified: 2024-05-17 - URL: https://rtown.ca/digital-donations-strategy-with-google-ads-youtube-gildas-club/ - Categories: Content Marketing Gilda's Club Simcoe Muskoka is a community of cancer support for individuals and families. With limited funding resources, and a staff of volunteers, Gilda’s Club Simcoe Muskoka was struggling to bring in new donation dollars, increase their volunteer base, and promote their services. RTOWN’s team of digital marketers descended on GCSM and implemented the foundational elements required to launch an advertising campaign to attract donors. Background Gilda’s Club Simcoe Muskoka provides a gathering place where people with cancer, as well as their families and friends, or people who have lost someone to cancer, can join with others to actively involve themselves in building social and emotional support as a supplement to regular medical care. All services and programming provided by Gilda’s Club are provided free of charge to anyone who walks through the doors (physically or virtually). Approximately 750 individuals take advantage of these services on an annual basis.   Covid, as with all organizations, has affected Gilda’s Club in two major ways:  1) By moving all programs and services online during the lockdowns, their audience has grown from being primarily Simcoe-Muskoka focused to being Ontario-wide. 2) According to RVH Cancer Centre’s Mark Unwin, as early as the first quarter of 2021, it’s already apparent there is a correlation between missed screenings due to the covid-prioritized focus of Ontario’s health care system and undetected cases.    The Pandemic has created a backlog of the following screening tests in North Simcoe Muskoka:  10,464 FIT (Fecal Immunochemical Test)  15,156 mammograms 16,560 pap tests These backlogs are projected to result in the following volumes of undetected cancer cases in North Simcoe Muskoka:  16 colorectal cancer cases 71 breast cancer cases 53 cervical pre-cancerous cases This surge of patients amplifies the need for Gilda’s Club’s programs. Gilda’s Club is run by a small, passionate three-person administrative team with Aaron Lutes leading the vision as Executive Director. A 12-person volunteer... --- ### Marketing as a Service - 5 Reasons it’s Right for your Business > Marketing is a service to your company - it connects those that can benefit from what your company has to offer. Here are 5 reasons that marketing is right your business! - Published: 2022-05-09 - Modified: 2024-05-17 - URL: https://rtown.ca/marketing-as-a-service-5-reasons-its-right-for-your-business/ - Categories: Content Marketing Marketing is a service to your company - it connects those that can benefit from what your company has to offer. Here are 5 reasons that marketing is right your business! Marketing can help you in a variety of different ways. It’s a service to your company and should be treated as such. Although it can be seen through different eyes, what it does is connect people who would be benefitted by your product to you, so you can help them. Here’s a few ways you can go about this: 1. Marketing off the side of your desk You may have the finest product or service in the business, but you'll struggle to generate sales unless you have a solid plan for delivering your message to your target audience. Marketing may not get a look-in if you've been devoting every waking second to refining your product. SMBs only have so many resources at their disposal, and many simply don't have the time (or energy) to devote themselves to marketing on top of balancing all of their other responsibilities. If you're having trouble concentrating on marketing, it's time to hire an agency to assist you. 2. Your business is stuck and marketing is the culprit If your product is excellent but sales are stagnant, you may be dealing with an inefficient method for growing awareness for it. Connecting with consumers requires a clear and concise message, which may be accomplished to great effect with digital marketing. If you're still depending on more conventional means of generating leads with your sales staff and aren't getting the results you want, it's time to start investing in a more sophisticated traditional and digital marketing plan.... --- ### Does Boosting Posts Increase Facebook Engagement? > Post boosting can be an effective way to increase Facebook engagement and reach beyond your Facebook followership but is it the best option? - Published: 2021-08-24 - Modified: 2024-05-17 - URL: https://rtown.ca/boosting-facebook-posts-increase-engagement/ - Categories: Paid Social Advertising Post boosting can be an effective way to increase Facebook engagement and reach beyond your Facebook followership but is it the best option? Find out now. For companies posting regularly on your Facebook business page, some of the key metrics you should keep an eye on are reach and engagement. Reach refers to the number of people your post appears to, and engagement refers to the interactions with your post such as likes, comments and clicks. When posting you have the option to either post organically or invest budget into boosting your post to try and increase its reach and engagement.   Facebook Organic Reach is on The Decline It’s no secret that over the past decade, organic post reach on Facebook has been on the decline.  By the end of 2020, the average reach for an organic post was around 5. 2% - down from 7. 7% two years prior. This means when posting organically on your page only about 5% of your followership will likely see your post.   Having an ongoing content calendar and publishing regularly to your Facebook page is a great idea. It demonstrates your company’s responsiveness, keeps the content on your page fresh and relevant, and allows you to monitor engagement to see what’s working for future strategies. However, there may be times when you’re looking to reach beyond your followership-base to gain new followers, increase Facebook reach and engagement and even create opportunities for leads. You may even have a new Facebook page with a small number of followers, meaning your posts go largely unseen, and in this case, opting to boost your post is an excellent idea.  ... --- ### Advertising with Facebook & Instagram - Published: 2021-07-28 - Modified: 2024-05-17 - URL: https://rtown.ca/advertising-with-facebook-instagram/ - Categories: Paid Social Advertising There's no limit to the reach your ads on social media can get. With Facebook and Instagram you can have your ads seen by over 50,000 accounts in one day. Which platform is right for your ads? Social media advertising targets accounts through various social platforms such as Facebook and Instagram. There is no limit to how far your ads can reach. By running your ads through Facebook and Instagram, you are able to reach more than 50,000 accounts that fall within your target audience in one day. The two platforms have many overlapping users, but have different specifics such as their interactions and demographics.   Facebook & Instagram Ads In order to create ads for both Facebook and Instagram, you have to create public profiles for each platform. To set up ads for either platform, the ease of Facebook Ads Manager allows you to create and run campaigns for both in one space. This makes it easy for marketers to select multiple audiences and placements. Facebook Ads Manager also allows you the ability to manage and download your campaigns.   Both Facebook and Instagram have four main components to setting up ad campaigns. The first is the initial setup of the ad, the second is determining who your target audience is, the third is setting up the market you wish to target, and last is structuring your retargeting.    If you’re looking into Facebook, the campaign manager has various options for objectives, ad sets, and ads. It also provides previews for available ads and what you’re looking to do with your ads. Facebook has three variations of ad types - awareness ads, consideration ads, and conversion ads. Awareness Ads Awareness ads are highly beneficial when looking... --- ### Hashtags & Handles: Their role and importance in your social media strategy - Published: 2021-07-27 - Modified: 2024-05-17 - URL: https://rtown.ca/hashtags-handles-their-role-and-importance-in-your-social-media-strategy/ - Categories: Content Marketing What's the difference between hashtags and handles? How do you utilize them best? Here are RTOWN's essential tips and recommendations when it comes to using hashtags and handles across your social media platforms. Hashtags and handles have become big pieces of added content across all social media platforms. They have become important tools for businesses in order to increase engagement, attract new customers, and reach your target audience.   However, an integral aspect of being able to use hashtags is knowinghow to use them. You can flood every content post on your social channels with hashtags, but if there are too many and they fail to correlate with your post it inevitably becomes spam and looks messy.   This post helps businesses understand the basics of hashtags and handles, how to use them, and the importance of what they can do for your business.   Here’s what you’ll learn: What a hashtag is What hashtags can do for your business The importance of trending hashtags & how many are too many Why incorporating unique and specific hashtags works better What are handles and why do they matter What Exactly Is a Hashtag? A hashtag is a pound sign (#) that is followed by a key phrase or word to label a piece of content. Hashtags are an easy-to-use and efficient way to allow people to quickly find the specific type of content they may be looking for on social media. Hashtags connect pieces of content to particular topics, events and discussions. This allows for the ease of discoverability. While many people believe hashtags are only relevant or user friendly on one platform (Twitter, where they originated), they are relevant in all social media... --- ### What Is An Instagram Influencer? - Published: 2021-07-12 - Modified: 2024-05-17 - URL: https://rtown.ca/what-is-an-instagram-influencer/ - Categories: Content Marketing Instagram has grown to become one of the most used social media platforms. Influencer marketing has become one of the ultimate digital marketing tools for brands and businesses. So what exactly is an Instagram influencer? Influencer marketing has become one of the ultimate digital marketing tools for brands and businesses. As the use of social media grows, the fundamental ways to monetize these platforms for success is detrimental to businesses.   Instagram has grown to become one of the most used social media platforms and continues with its success. From this, Instagram influencers have risen. Influencers are regular Instagram users that grow and maintain a large following, have a well-established credibility, and have a unique ability to influence their audience.   From a marketing perspective, influencers have the power to influenceyouraudience into becoming potential customers.   In this blog you’ll learn: What is an Instagram influencer? Why are Instagram influencers important? The types of influencers The value of influencer marketing How to create an influencer marketing strategy What Is An Instagram Influencer? Instagram influencers is a user who has established a level of credibility, trust, and following with their audience. With the personal brand and niche that they are able to create, they can promote brands, services and products that are related to their lifestyle - one that resonates well with their following.   Influencers are able to become successful based on their authenticity in addition to the consistency of branding and messaging they are conveying to their audience. The ultimate goal of influencers is to monetize through brand sponsorships and partnerships. On the other side, the benefit for brands is to drive brand awareness, lead generation and conversion.    Why Are Instagram Influencers Important?... --- ### Instagram FAQs - Your Ultimate Instagram Guide - Published: 2021-06-29 - Modified: 2024-03-13 - URL: https://rtown.ca/instagram-faqs-your-ultimate-instagram-guide/ - Categories: Digital Marketing FAQs Enjoy our ever-growing list of Instagram Frequently Asked Questions. If you have a question please Contact Us. 1. What is Instagram?  Instagram is one of the most popular social media networks with over a billion active accounts worldwide. It allows users to take, upload and apply filters to photos and videos. Posted content can be organized by hashtags and geographical tagging and then shared with other users, who can like and comment on it. Many organizations use Instagram as it has a significant audience and ample opportunity to build brand awareness and engagement. With an effective digital marketing strategy, organizations can promote their products and services, demonstrate their culture and build relationships with prospects and customers.    2. How to create an Instagram account?  To start using Instagram you should download the app and sign up for an account. It's available for free on iOS, Android, and Windows. After downloading the app, create a new Instagram account or log in with your existing Facebook account. If you choose to make a new Instagram account, you will be asked for a phone number or email address, full name, and password. You will need to come up with a unique username not yet registered in the app. It can be a name representing a company or a few words describing the business.  3. What is an Instagram business account? While personal accounts are used to connect with friends, business accounts have special features and provide additional opportunities for businesses. With a business account, you gain access to statistics on users’ actions, data about the target audience and effectiveness of posts in the feed and stories such... --- ### Five Google Ad Campaign Mistakes to Avoid - Published: 2021-06-11 - Modified: 2024-05-17 - URL: https://rtown.ca/five-google-ad-campaign-mistakes-to-avoid/ - Categories: Paid Search Advertising Is your Google Ads Campaign not performing? Here are the 5 mistakes to avoid and how to fix them. Google Ads are extremely effective for generating awareness, leads and sales. Including Ads in the digital marketing mix can be incredibly successful however, if not implemented effectively, they can be brand-damaging and wasteful.     Setting up an ad campaign on your own is overwhelming and intimidating with the myriad of options Google Ads Manager offers. There’s only about 150 things likely to go wrong! Understanding the common Google Ads campaign mistakes and why your campaigns are generating more costs and less ROI, will help drive you closer to your end goal - more conversions and customers.     Here are 5 mistakes commonly made in Google Ad campaigns:  Inefficient Keyword Research Using Google Smart Campaigns Not Setting up Google Tag Manager and Google Analytics Using too Few Landing Pages Excluding Negative Keywords  Next, find out more about why these items matter and what to do about them.     1. Keyword Research Matters With all of the information about keywords, there is also a lot of misinformation. From not using enough keywords or using too many, it can become tricky to determine what the appropriate number of keywords actually is to achieve ultimate success.     Some of the biggest keyword mishaps are:  Lack of proper keyword research Using too many types of keywords for a single product or service Keywords that seem relevant are not as effective - no matter how much you try and optimize for them, you simply won’t acquire the desired conversion rate   Keywords are an important aspect of... --- ### Google Ad Grants and Your Not-for-Profit Organization - Published: 2021-05-04 - Modified: 2024-05-17 - URL: https://rtown.ca/google-ad-grants-and-your-not-for-profit-organization/ - Categories: Content Marketing The Google Ad Grants Program is a way your Non Profit Organization (NPO) can broadcast your message to a larger audience. RTOWN wants to help your non profit be heard. Contact Us. Non-profit organizations play an important role in everyday lives all around the world. As thedigital marketinglandscape continues to change it can be difficult for some organizations to keep pace digitally, especially in the not-for-profit sector.   RTOWN knows it is not easy to hop online and throw together some ads. There are plenty of strategic considerations to take into account before traction is gained from your online target audience. Then there are the budgetary constraints. Luckily, for non-profits there is the Google Ad Grants Program.   In this blog we discuss:  What are Google Ad Grants How to Apply to the Google Ad Grants Program How to Maintain Eligibility Tips and Best Practices for Google Ads  1. What Are Google Ad Grants? Google designed this grant program as a means to help Non-Profit Organizations (NPOs) promote their services and attract their audience online. It offers eligible organizations a set amount of funding for Google advertising every month - up to $10,000. Through this program your NPO will build and manage its Google Ads account and have full control over the account. A daily budget is set at a maximum of $10,000 per month and a maximum keyword Cost Per Click (CPC) of $2. 00. Your ads are entirely text-based with no videos or images.   This generous Grant Program provides nonprofits the chance to advertise on Google at no cost. The money Google is investing each month is intended to help your NPO promote its missions and initiatives plus attract... --- ### TikTok for Digital Marketing: What Is It? - Published: 2021-04-28 - Modified: 2024-03-13 - URL: https://rtown.ca/tiktok-for-digital-marketing-what-is-it/ - Categories: Content Marketing TikTok reaches approximately 700 million users worldwide. Marketers are switching gears and adapting to the current trends - is TikTok the new marketing superpower? TikTok continues to be on the rise as one of the most utilized social media platforms in the market, reaching relatively 700 million users worldwide. There has been a social climb and success of promoting products and services through TikTok. Thus, making it a key tool for business owners and marketers.  What is TikTok?  TikTok is a social networking platform for sharing user-generated content. Its users can create and upload videos of lip-synching, singing, dancing, or merely speaking. The creation of these short videos can be up to 15 or 60 seconds long. There is also a live streaming option, similar to Instagram, allowing users to extend their video length and grow their audience further.  Since the beginning of COVID, TikTok has grown rampantly as marketers begin to look for new ways to connect with their target audience. The platform is also able to lend a hand in showcasing brands through everyday lives.  I’m a Business Owner, How Will TikTok Help Me?  Though many believe that TikTok caters only to the younger demographic, it can reach far beyond that. It is estimated that TikTok users spend an average of 52 minutes on the app per day. With these engaging and fast paced videos, it allows its users to stay engaged for long periods of time.  With TikTok you have the ability to: Create a channel for your business or brand and upload videos that are relevant to the business Capture a broader and wider audience with influencer marketing. Influencers on... --- ### Facebook & Instagram Ads | How Do These Ads Work Together? - Published: 2021-04-28 - Modified: 2024-03-13 - URL: https://rtown.ca/facebook-instagram-ads-how-do-these-ads-work-together/ - Categories: Content Marketing, Paid Social Advertising Facebook and Instagram are two of the most popular platforms. Advertising through these channels is made simple and is a great way to establish a digital presence while reaching various prospective clients. What Is Social Media Advertising? Social media advertising is ads served to targeted accounts through social media platforms such as Facebook and Instagram and to whom the ads are served is dependent on the specified target market of the brand. Phew, that was a mouth full. But really, why is social media advertising a go to for businesses?   For starters, there is no limit on how big and how far your brand's ads can reach. What’s more, with social media ads, your business does not need to worry about choosing the best keywords and waiting for potential customers to search and come across your business. Rather, with ads running through Facebook and Instagram, your business can reach more than 50,000 accounts within your target market in one day. Placing your business, your brand in front of thousands who may not have even known your business exists. Now before you go and jump on to Facebook Business Manager to start running ads, we strongly suggest you finish reading through this piece, as we will be going into details as to what types of ads there are available, and what they are used for!  Facebook & Instagram, How Does It Work? To start running any ads on either platform through the Facebook Business Manager, your business will need to have a public Facebook page, and if you wish to promote on Instagram, you will also need a public Instagram account. Once your business has established a public Facebook page and a public... --- ### 5 Best Practices for Facebook Videos - Published: 2021-04-20 - Modified: 2024-03-13 - URL: https://rtown.ca/5-best-practices-for-facebook-videos/ - Categories: Content Marketing Facebook videos receive billions of views every day. Here’s how to make sure yours are going to get noticed. Facebook videos receive roughly 4 billion views and are seen by over 500 million viewers per day. It goes without saying that this offers tremendous opportunity for marketers.  The icing on the cake? The cost of a Facebook video ad is about 10% of a carousel or single image ad. It’s definitely worth your while to incorporate Facebook videos into your overallcontent marketing strategy.  Here are five best practices for Facebook videos.   Use both sound and captions in your video 85% of Facebook users watch videos with the sound off and will only enable sound if the video or its description catches their eye. This means marketers need to design for sound turned off using a combination of sound, captions and logos.  You’re going to want to add your own text overlays and logos to identify your brand, as well as captions and subtitles to amplify your message.  There are three ways to add captions to your Facebook videos:  Auto-Generate Write your own Upload using a SubRip (. srt) file If you choose to auto-generate captions, always be sure to review them for accuracy!   Keep your Facebook video short   The average watch-time benchmark is 10 seconds. With this in mind, it’s a good idea to keep all of your videos short and to the point, as well as to stay within the recommended parameters for the type of video.  For example, for announcements, teasers, polls or just sharing a funny moment, aim for one minute or less. For... --- ### Help Google Find Your Business With Google My Business - Published: 2021-04-14 - Modified: 2024-03-13 - URL: https://rtown.ca/help-google-find-your-business-with-google-my-business/ - Categories: Google My Business Google My Business is all about informing Google about your business. But is Google fully informed to reward you with higher rankings? Find out now. We have been getting a lot of questions lately about Google My Business. What is it? Why is it important? How much does it cost? Does it require special tools or software? How will it help my business? Will our customers benefit from it? All great questions, and we will answer them all in this post.  The days of the phone book are long gone and businesses big or small have moved their local marketing efforts online. Establishing an online presence is not just about creating a website, or posting ads on social media, it encompasses also setting up a Google My Business (GMB) account for your company. GMB has become an essential step in order to be discoverable, gain traffic and connect with customers and prospects. In fact, a recentstudyof over 45,000 anonymous local businesses across 36 different industries reveals that the average business receives 1260 views each month, 943 on Search and 317 on Maps.  As an online directory, GMB does more than just list your company’s address, contact details, operating times, or parking information. When includedin your content distribution strategy, GMB’s benefits go beyond acquiring clicks and views for your business. Well-planned postings through your GMB profile can earn your company a coveted spot on the top 3 business listings for relevant local search terms without having to wait for Google to rank your pages in the top 10 SERPs.  Given the enormous opportunity for acquiring more customers at reduced costs, learn how you can maximize the... --- ### How to Perform a SWOT Analysis for SEO - Published: 2021-04-08 - Modified: 2024-03-13 - URL: https://rtown.ca/how-to-perform-a-swot-analysis-for-seo/ - Categories: SEO This article was originally published in Search Engine Journal on February 18, 2021. Marketers considering an SEO initiative have a seemingly neverending list of on-site and off-site optimization tactics and tasks to perform based on an overwhelming amount of data. With limited resources, it’s important to focus your attention on those items which will provide the biggest return on your investment of time and resources. One way to establish such a focus is to first conduct a SWOT analysis of your web presence to identify areas of priority from keyword, content, technical, linking, and competitive perspectives. A comprehensive SWOT for SEO provides a roadmap against which tasks can systematically be tackled. While keyword research should never stop, we could devote an entire SWOT analysis just to keywords. For the purposes of a broader SEO view, we’ll assume the analysis here is based on a well-defined set of target keywords established for a specific point in time. Determining Your SEO Strengths One of the primary factors search engines use in determining your organic search visibility is your relative strength and authority for a topical group of keywords. Identifying those keywords for which you already have some level of authority in the eyes of the search engines—your momentum, in other words—is an excellent place to focus your attention. Authority is generally difficult to come by and takes time to establish, so why not build on what you already have? Your first question should be, “Which pieces of content do I have that rank well (let’s say... --- ### 2021 Ready to Rocket lists Announced to Profile Growth Companies in B.C.’s Technology Sectors including RTOWN > RTOWN named to B.C.'s 2021 Ready to Rocket ICT List - Published: 2021-03-26 - Modified: 2024-03-13 - URL: https://rtown.ca/2021-ready-to-rocket-lists-announced-to-profile-growth-companies-in-b-c-s-technology-sectors/ - Categories: Content Marketing Rocket Builders Names Top Technology Companies To the “Ready to Rocket” lists for 19th Consecutive Year to Highlight Companies with Highest Growth Potential RTOWN named as Top Technology Company On the “Ready to Rocket”List HighlightING Companies with Highest Growth Potential VANCOUVER, BC – March 24, 2021 RTOWN has been named as one of British Columbia's top technology companies on the Rocket Builders 19th annual "Ready to Rocket" lists. These lists profile British Columbia technology companies that are best positioned to capitalize on the technology sector trends that will lead them to faster growth than their peers. Rocket Builders also released results from its 2020 lists, with strong revenue growth across all sectors. As is typical with this list, companies profiled tend to attract investment, partnerships and even get acquired. Last year, more than half received investment. "RTOWN is delighted to be featured on the B. C. 's "Ready to Rocket" list once again," states CEO RTOWN, Matt Dion. "Inclusion on this prestigious list confirms RTOWN's position and direction in the ICT sector. "The annual 2021 “Ready to Rocket” lists provide accurate predictions of private companies that will likely experience significant growth, venture capital investment or acquisition by a major player in the coming year. This year the lists feature 213 companies across 5 different technology sectors: Information and Communications Technology (ICT) Cleantech (CT) Life Science (LS) Digital Health (DH) Agri-Food (AF) The “Ready to Rocket” lists are the only predictive lists of its kind in North America, requiring many months of sector and company analysis. “Over the 19 years of the program, the B. C. technology sector has steadily grown each year, and... --- ### BC Grant Program to Launch Your Ecommerce - Published: 2021-03-13 - Modified: 2024-03-13 - URL: https://rtown.ca/bc-grant-program-to-launch-your-ecommerce/ - Categories: Websites The Google Ad Grants Program is a way your Non Profit Organization (NPO) can broadcast your message to a larger audience. RTOWN wants to help your non profit be heard. Contact Us. RTOWN is Here to Help Every Step of the Way! The BC Launch Online Grant Program is designed to help small- and medium-size organizations across British Columbia adapt an online presence and successfully shift to the digital world. RTOWN wants to work with you every step of the way to ensure your application process is effortless and stress free! How Does the Launch Online Grant Program Work? The B. C Launch Online Grant program provides funding, up to a maximum of $7,500 per business, to B. C based organizations to create, improve, or expand their online presence. The program is open to both profit and not-for-profit organizations. Eligibility The business is owned by a B. C resident(s) The businesses primary operations are located in B. C The business is: Currently operating Registered in B. C Employs 1 to 149 B. C residents Pays B. C taxes Maintains a federal business number, GST number, PST and worksafeBC number Generated more than $30,000 in sales in the past year (2019, 2020) One of the following applies: Does not have an online store or has an online store with limited functionality  Does not have an online booking system or has an online booking system with limited functionality The Application ProcessThe grant program application has 3 steps: RTOWN will walk you through designing and developing a grant proposal. This explains how you plan to use the funds provided to your business. RTOWN will help you fill out and complete the online application in order... --- ### Customer personas: 5 ways they impact your content marketing - Published: 2021-02-01 - Modified: 2024-03-13 - URL: https://rtown.ca/customer-personas-5-ways-they-impact-your-content-marketing/ - Categories: Content Marketing Customer personas provide tremendous value to your content marketing operation. Why are customer personas important? Customer personas provide tremendous value to your content marketing operation (see our earlier post). For example, they can help everyone on your team develop a deeper understanding of who specifically they are creating editorial calendar content for. This is important for several reasons: First, the nature of your content will shift depending on the persona you are marketing to. A senior engineer will not appreciate a blog post titled “Five Pitfalls First-Year Engineers Should Avoid. ” But that might be a great post for a junior engineering technician. Second, the tone of your content may differ from persona to persona. For example if your product or service is aimed at a general audience, you may not use the same language for a female millennial and a male senior. Third, different customers may have different pain points or challenges that your product and service may help. Creating content that revolves around the specific pain points of different personas makes your content more relevant. Relevant content is helpful to people and they develop a sense that you are trying to actually help them. Not just get them to buy. Fourth, defining the factors in purchasing decisions by persona will focus writers on the most important things that people need to have covered off before they buy. There’s less guesswork for a content creator when they know exactly what makes a person buy – based on a persona. Finally, if you know where each persona gets their information online, or... --- ### The Top 3 Reasons Why a Single-Page Website Is Bad for SEO - Published: 2021-02-01 - Modified: 2024-03-13 - URL: https://rtown.ca/the-top-3-reasons-why-a-single-page-website-is-bad-for-seo/ - Categories: SEO, Websites Are you thinking about building a new website, leaning towards a single-page scrolling website. Are you thinking about building a new website, leaning towards a single-page scrolling (aka parallax) website and wondering to yourself, are single-page websites bad for SEO?  Well, I’m here to tell you the answer is yes and there are plenty of reasons why! In this article, we will provide insight into what a single-page website is and highlight the top 3 reasons why they are bad for your website’s SEO. What is A Single-Page Scrolling Website? There may be some of you who are just getting started doing research and are wondering what a single-page website even is, let alone why it is bad for your SEO. To put it simply, a single-page website is exactly what it sounds like, a website with only one page. Instead of the site being split into multiple pages with a menu taking users to a distinct website sections and URLs, single-page websites have all their content on one page with sections stacked on top of each other and a long scroll. The menu will simply scroll up or down to the desired section, rather than linking to another page. If the website is built to HTML5 standards, each section of the site will be built using a separate tag with a unique ID and the menu for the website will simply link to those unique IDs, to allow a user to jump up or down the page to the specific section they are looking for. Before we dive into why single-page websites are bad for... --- ### How to use Google My Business to boost your content & SEO > Your clients are looking for your business in local search. Dominate the rankings with your Google My Business Listing. Optimize & get found. - Published: 2021-02-01 - Modified: 2024-03-13 - URL: https://rtown.ca/google-my-business/ - Categories: Google My Business Knowing how to use Google My Business is standard for every digital marketer, right? Knowing how to use Google My Business is standard for every digital marketer, right? Actually... no. While there are plenty of lengthy-but-vague help docs out there, finding answers to specific problems can be challenging. To take some of the leg-work out, we’ve created a handy worksheet and chart tool to determine your eligibility, and to help understand what to do if you have multiple listings or service area businesses (SABs). We’ll also help you understand how posting content to your Google My Business listing can support your business in a number of ways. Find out: How does Google My Business fit into my content strategy? Why should I care about Google My Business in 2020? Does Google My Business help me with SEO? How does a content marketing platform help me to manage Google My Business? Tools: Google My Business verification troubleshooting guide Guide to Google My Business Optimization Why should I include Google My Business in my content distribution strategy? As content marketers, we often fail to acknowledge a significant part of our responsibility is to ensure our intended audience actually becomes exposed to our content.   One way to do this is to update your Google My Business listing weekly as a channel to share your current content. Content particularly relevant to Google My Business is locally-focused content (for example, events or specials. ) Why do I need Google My Business? Did you know, on average, businesses receive 943 Search views and 317 Maps views each month? This data,... ---