Allan Askew – Owner, Upcountry
We use location information from mobile devices over time to learn about user behavior
This location data is combined with map data to build behavioral profiles of active users and define their intent.
Using these behaviour profiles we can target the right ad’s to the right apps taking into account:
How smart can it be?
Say you want to advertise to people who are visiting a big box store down the street.
We build you a campaign and target all users who frequent this store. Using their location information we can tell when they visit and what brand affiliations they have.
Your ads will be delivered to this audience as they visit the competitor, as they move around town and come near your business.
- Behaviourally targeted ad campaign
- Select your specific target geography and ad delivery proximity
- Banner creative linking to your choice of site
- Geo specific location overlays on ad’s
- Management of Ad’s to maximise CPM