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In-Person Lunch & Learn in Halifax!

Federal Government Grant up to $15,000 for Marketing

Lunch is on RTOWN.
Wednesday, December 6th from 11:30 to 1:30 at the Prince George Hotel.
Stop Random Acts of Marketing

Seating is limited to one key decision maker per company.

Mintent & RTOWN Logo

Stop Random Acts of Marketing with a $15,000 grant through the Canadian Digital Adoption Program

You are invited to join us for lunch on December 6, 2023 at the Prince George Hotel in Halifax! Over a delicious meal, our COO and veteran digital marketer, Krista LaRiviere will walk you through how to Stop Random Acts of Marketing. This is a favourite presentation and has been delivered to audiences across Canada. 

Do you ever wonder why your marketing just isn’t working? Have you ever caught yourself saying, “let’s try some Google Ads, maybe they’ll work.” Or have you thought posting to social media is just a waste of time. You’re not alone. 

Random Acts of Marketing cost time and money. Stopping them is easy. Ensuring you don’t start them again is possible. During lunch we’ll bring clarity and confidence to your marketing strategy. We’ll also present a case study about how your business can obtain a $15,000 grant through the Canadian Digital Adoption Program (CDAP) to set your marketing strategy straight.

Lunch is on us and so is the learning. Seating is limited. 

Yes, I want to attend the Lunch & Learn.

Note: Only one key decision maker per company. Companies must meet CDAP qualifications.

Does my company qualify for CDAP?
Your business qualifies for the $15,000 grant if it:

is Canadian-owned

is a sole proprietor or a business incorporated under the laws of Canada or a province or territory

is a for-profit

has 1 to 499 employees

has had at least $500,000 in annual revenue (but no more than $100M in 1 of the previous 3 tax years)

Event Agenda

11:30 to 12:00 – Arrive and Networking

12:00 to 12:15 – Lunch Time

12:20 to 1:15 – Presentation

1:15 to 1:30 – Q & A

1:30 – Back to Work!

Presentation Agenda

1. Digital Brand Foundations: Do you know who your buyer is, how to talk to them, and where to intercept their customer journey?

2. Technical Discoverability Foundations: Is your web presence’s technical foundation spic and span and ready for Google?

3. Canada Digital Adoption Program: Does your business qualify? How to apply. Where to apply. What you can get.

4. Example digital marketing strategy plan with CDAP

5. Questions & Answers.

Our Speakers

Krista LaRiviere

Krista LaRiviere is passionate about helping customers navigate the digital marketing ecosystem to help grow their businesses. She brings 23 years of marketing experience and entrepreneurial thinking to the Mintent team and every customer she works with. Having founded and successfully exited, three digital marketing companies, most recently gShift, which was acquired by Mintent, Krista has also been ranked as one of Canada’s top female entrepreneurs by Profit’s W100. Krista holds degrees in Economics, Business Administration and Applied Information Technology. She is an active Rotarian and a Queen’s Diamond Jubilee recipient for her work with charities.


Monika Greetham

Monika Greetham is a seasoned Business Development Professional and Sales Executive with a diverse background spanning various industries over the past 20 years. Her expertise lies in identifying growth opportunities and effectively implementing these strategies. Monika is well-prepared to share her insights as an expert on the Canada Digital Adoption Program (CDAP). She brings a wealth of experience in assisting businesses to leverage CDAP funding efficiently, making her a valuable resource for your business. Her role in representing sales activities on RTOWN’s leadership team further enhances her understanding of CDAP, and her strong commitment to helping businesses maximize the program’s benefits makes her strategic approach invaluable for marketing and sales professionals seeking to navigate CDAP effectively. Monika holds a degree in Business Administration with a major in Marketing and has received several awards for distinction in sales and business development. She is an active member of the Special Olympics community and a proud Haligonian.

Craig Hurst

Craig started using computers in the early 80s and has been honing his digitizing skills ever since. He built his first business software and website in the 90s and has been helping small and large companies improve their digital processes ever since. Craig’s expertise has been applied globally and in many different industries, including construction trades. Before becoming a computer guru, he ran a large kitchen remodelling firm and was an active member of a Home Builders’ Association renovation council. Craig understands the technology challenges of your business and how to solve them. He’ll help you build a better business.

Craig Hurst

Let's do this.

Learn about CDAP’s $15,000 Grant for Marketing