Why Your Business Needs a Digital Marketing Sandwich

You’ve heard about digital marketing and maybe you think it’s a lot bigger than your business. Well, in a way that is true, but it’s the one method of marketing that evens the playing field between you and big business. As we like to say “Helping small businesses eat big business lunch” (bear with us on the sandwich metaphor). In fact, digital marketing it is one of several business solutions that can give you a fighting chance and not cost you a lot. You could say that digital marketing is the perfect partner for small and medium business owners on a budget.

But What Exactly Is Digital Marketing?

Marketing is the way in which your product or service is promoted to potential customers. Digital marketing is the same promotional and positioning concept but executed using digital technologies, the main one being the internet. In other words, your message is fed to the places people are online through the programs and platforms they use daily.

How Does It Work?

It’s a multi-layered concept. Sort of like how a number of different condiments make a sandwich taste better, digital marketing uses different strategies (the condiments) to make your product or service more attractive to the consumers seeing the message. It generates traffic to your business online or on the street and works to turn them into loyal, repeat customers.
Here are a few examples that are a great match for entrepreneurs:

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Build a Responsive Website

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Keywords: The Key To SEO for Local Businesses

Search engine optimization (SEO) is the key to online visibility, and keywords are key to SEO.  With the huge number of internet users that utilize search engines such as Google, businesses with highly ranked websites receive significantly more web traffic than businesses with poor search engine rankings. This allows high-ranking businesses to gain more customers online compared to their competitors, making a keyword strategy an essential part of any online business growth.

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What’s the Difference Between Domain and Web Hosting?

Let’s face it, the internet can be a little confusing. In this series of posts, we are going to break down some of the key concepts behind your website, how to get it online, ranking on google, and driving growth for your business. To kick us off, let’s start with where your website actually resides (web hosting) and how to get the address right (domain hosting) so people can find it.

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