6 Ways Small Businesses Waste Money On Marketing

Small businesses are owned and operated by entrepreneurs. The average entrepreneur spends more time working on keeping the doors open than trying to develop an effective marketing plan. As a result, many small business owners end up wasting money on marketing programs that don’t work or plans they don’t fully understand.

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What is retargeting and is it for your business?

The world of digital marketing can often feel like a swirl of buzz words, platforms and headaches. Innovations come and go, widgets are released to make your life easier, others add yet another layer of confusion. A technology that has stuck around, been adopted by all the big players, and really made a difference to the cost of customer acquisition, is retargeting. This is a quick intro to the technique so you can consider it for your business.

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Kelowna based triathletes using social media to grow support

Social media platforms have opened up avenues of connection with audiences that simply did not exist before. Sports teams and athletes are some of the biggest voices on social networks and the real-time nature of content production keeps the fans highly informed and engaged. Savvy sports brands have been quick to identify these relationships and the sponsorship of athletes utilizing these platforms to the fullest. We took a moment to catch up with Kelowna based triathletes referred to as ‘Team Wurtele’ to find out more about using social media as professional athletes.

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Developing Team Culture at Our 3rd Annual Retreat

Team over individual is a core value we hold dear and make daily decisions on. As we have a team spread across British Columbia, how we develop and maintain our company culture has always been a high priority. We do get together as often as possible, but the normal daily office dynamics exist through digital channels alone. The tools available make this quite easy to do (Slack, uber conference, Google Apps). However the energy that flows in a room of like minded people all pushing for the same goals is a powerful force that cannot be ignored.

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What we learnt from CIMC 2016

The dust is settling but the ideas are still flowing after the Canadian Internet Marketing Conference last week. This was definitely our most successful conference to date. Our exhibitor booth was consistently full of great conversation with engaged attendees. The Apple Watch giveaway for collecting stamps on the RTOWN Loyalty app was spreading the networking vibes throughout the room (congrats again to @emilyjeanbriggs, taking home the watch).

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