Optimize Loyalty Marketing with Beacons

Beacon technology is poised to digitally revolutionize the retail industry. Its adoption rate has not been as swift as expected, but it’s accelerating. It is estimated that beacons will be driving $44 million in retail sales by the end of 2016. Early adopters of this technology have a great opportunity to pioneer a highly personalized shopping experience for the increasingly mobile savvy clientele. Beacons are especially powerful as part of a well implemented Loyalty Program. The RTOWN Loyalty App currently integrates beacon technology, making it even easier to award stamps, collect customer data, and push our personalized notifications. Here are a few ways to optimize your loyalty program through effective beacon use:

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