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Social Media Advice

You’ve heard about digital marketing and maybe you think it’s a lot bigger than your business. Well, in a way that is true, but it’s the one method of marketing that evens the playing field between you and big business. As we like to say "Helping small businesses eat big business lunch" (bear with us on the sandwich metaphor). In fact, digital marketing it is one of several business solutions that can give you a fighting chance and not cost you a lot. You could say that digital marketing is the perfect partner for small and medium business owners on a budget.

But What Exactly Is Digital Marketing?

Marketing is the way in which your product or service is promoted to potential customers. Digital marketing is the same promotional and positioning concept but executed using digital technologies, the main one being the internet. In other words, your message is fed to the places people are online through the programs and platforms they use daily.

How Does It Work?

It’s a multi-layered concept. Sort of like how a number of different condiments make a sandwich taste better, digital marketing uses different strategies (the condiments) to make your product or service more attractive to the consumers seeing the message. It generates traffic to your business online or on the street and works to turn them into loyal, repeat customers.
Here are a few examples that are a great match for entrepreneurs:

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Build a Responsive Website

Social media platforms have opened up avenues of connection with audiences that simply did not exist before. Sports teams and athletes are some of the biggest voices on social networks and the real-time nature of content production keeps the fans highly informed and engaged. Savvy sports brands have been quick to identify these relationships and the sponsorship of athletes utilizing these platforms to the fullest. We took a moment to catch up with Kelowna based triathletes referred to as 'Team Wurtele' to find out more about using social media as professional athletes.

If there’s one thing we know, it’s that numbers don’t lie. If you’re wondering whether or not social media is making an impact on your business, then it’s time to look at the numbers and find out. Google Analytics is a free tool that anyone who has a website can use. If your business doesn’t have a website yet, then you should really consider getting one today. If you don’t have an online presence then you’re going to miss out on many opportunities and new leads.