NEWS: Instagram Changes for Business, Google Mobile index and the Facebook Custom Audience Certification Tool

It’s been a wild couple of weeks for the big names at the top of the digital marketing world. The biggest story being the Cambridge Analytica scandal that is making daily headlines around the world. While we won’t be tackling the scale of it in this week’s news, the implications of it are being felt and digested by individuals and businesses alike. Facebook and its subsidiaries (Instagram, WhatsApp, Messenger) are rolling out numerous updates in response to the recent events. Most updates are relevant to the way third party apps access data. However, some are relevant to the core platform and will effect how local businesses interact with their followers.

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RTOWN NEWS: Google AMP & Toxic Social

The wheels of change are moving here at RTOWN and part of this growth includes the launch of our new look content hub (it’s a blog). The goal, to provide a valuable resource to business owners with advice, opinion, and editorial around the changes in the local economic landscape. In true RTOWN fashion it will have a spin towards “digital”, but the aim is to go much wider and provide support wherever we can to local business owners.

 

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Top events to attend this small business month

October is small business month across Canada. This means an extra push from chambers and business networks to provide you with support to help your business flourish and an overall push to promote shopping locally. We have compiled a short list of events, workshops, and opportunities that we think can benefit you the most. So without further ado, here are our top ‘must engage’ events this small business season:

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Building Businesses at BUILDEX

This week we had the opportunity to exhibit at BUILDEX Vancouver, Western Canada’s largest trade show and conference for the Construction, Renovation, Architecture, Interior Design and Property Management industries. The show took place at the Vancouver Convention Centre, green-designed, state-of-the-art facility on the waterfront which was the perfect location for this event. This was RTOWN’s first time at the event and I think it is safe to say we will be back again next year.

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