Why Nailing Your RV Marketing Is More Important Today Than Ever Before.
The old adage, that “every problem is an opportunity in disguise” is likely more true today than ever before if you are an RV dealer. Over the last two months we've witnessed the decimation of the travel and vacation industry by
Marketing priorities for 2020 to move on now
“You know… maybe I’ll wait till tomorrow to grow my business.”
These 6 Tricks Will Make You A Facebook Video Pro
A recent survey by Sensai discovered that almost 70% of small businesses aren’t confident when it comes to their social media marketing.
RTOWN NEWS: Google AMP & Toxic Social
The wheels of change are moving here at RTOWN and part of this growth includes the launch of our new look content hub (it's a blog). The goal, to provide a valuable resource to business owners with advice, opinion, and editorial around the changes in the local economic landscape. In true RTOWN fashion it will have a spin towards "digital", but the aim is to go much wider and provide support wherever we can to local business owners.
Why Your Business Needs a Digital Marketing Sandwich
You’ve heard about digital marketing and maybe you think it’s a lot bigger than your business. Well, in a way that is true, but it’s the one method of marketing that evens the playing field between you and big business. As we like to say "Helping small businesses eat big business lunch" (bear with us on the sandwich metaphor). In fact, digital marketing it is one of several business solutions that can give you a fighting chance and not cost you a lot. You could say that digital marketing is the perfect partner for small and medium business owners on a budget.
But What Exactly Is Digital Marketing?
Marketing is the way in which your product or service is promoted to potential customers. Digital marketing is the same promotional and positioning concept but executed using digital technologies, the main one being the internet. In other words, your message is fed to the places people are online through the programs and platforms they use daily.How Does It Work?
It’s a multi-layered concept. Sort of like how a number of different condiments make a sandwich taste better, digital marketing uses different strategies (the condiments) to make your product or service more attractive to the consumers seeing the message. It generates traffic to your business online or on the street and works to turn them into loyal, repeat customers.Here are a few examples that are a great match for entrepreneurs:
Build a Responsive Website
Keywords: The Key To SEO for Local Businesses
Search engine optimization (SEO) is the key to online visibility, and keywords are key to SEO. With the huge number of internet users that utilize search engines such as Google, businesses with highly ranked websites receive significantly more web traffic than businesses with poor search engine rankings. This allows high-ranking businesses to gain more customers online compared to their competitors, making a keyword strategy an essential part of any online business growth.
A How To Guide for Giving A Keynote Speech
According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two! This means that to the average person going to a funeral, they would feel better off in the casket than
6 Ways Small Businesses Waste Money On Marketing
Small businesses are owned and operated by entrepreneurs. The average entrepreneur spends more time working on keeping the doors open than trying to develop an effective marketing plan. As a result, many small business owners end up wasting money on marketing programs that don’t work or plans they don’t fully understand.
How to Balance Parenthood and Entrepreneurship
You’ve probably heard someone say that starting a business is like having a baby. The long hours, demanding clients, and lack of sleep can pile on the stress.
What is retargeting and is it for your business?
The world of digital marketing can often feel like a swirl of buzz words, platforms and headaches. Innovations come and go, widgets are released to make your life easier, others add yet another layer of confusion. A technology that has stuck around, been adopted by all the big players, and really made a difference to the cost of customer acquisition, is retargeting. This is a quick intro to the technique so you can consider it for your business.
Creating a Brand Promise for Your Local Business
Leading up to the end of 2016, RTOWN was very hard at work refining and solidifying our Brand Promise. This work was done in addition to merging with LocalSphere – a local competitor of ours – which resulted in our headcount almost doubling and our revenues doing the same. We also moved into our new office space in Vancouver. When you’re working with A-players, everything moves faster and our businesses grow better.