Why Nailing Your RV Marketing Is More Important Today Than Ever Before.
The old adage, that “every problem is an opportunity in disguise” is likely more true today than ever before if you are an RV dealer. Over the last two months we've witnessed the decimation of the travel and vacation industry by
Digital Strategy for Franchise Systems
Getting consistent, measurable return on investment (ROI) for your marketing efforts is hard enough for the one-off dry cleaner, restaurant or boutique store, never mind your multiple location franchise.
Where do you start? Think about it long enough and you’re left with a collection of unanswered questions and unending approaches to consider.5 Easy Ways to Improve Your Homepage
"Your company’s homepage is your home base, your shop window, the cover of your company’s book that you’re bound to be judged by.” —Zoho Academy
3 Reasons Why Every Business Should Have a Responsive Website
Your website directly impacts how people perceive the quality and credibility of your business.
These 6 Tricks Will Make You A Facebook Video Pro
A recent survey by Sensai discovered that almost 70% of small businesses aren’t confident when it comes to their social media marketing.
NEWS: Instagram Changes for Business, Google Mobile index and the Facebook Custom Audience Certification Tool
It's been a wild couple of weeks for the big names at the top of the digital marketing world. The biggest story being the Cambridge Analytica scandal that is making daily headlines around the world. While we won't be tackling the scale of it in this week's news, the implications of it are being felt and digested by individuals and businesses alike. Facebook and its subsidiaries (Instagram, WhatsApp, Messenger) are rolling out numerous updates in response to the recent events. Most updates are relevant to the way third party apps access data. However, some are relevant to the core platform and will effect how local businesses interact with their followers.
The Awareness Game
We are constantly asked about the difference between ‘Traditional’ and ‘Digital’ marketing, recently we were referenced in the Prince George Citizen after one of our RTOWNers held an event to help local businesses better understand the digital landscape and their local marketing options.
Why Your Business Needs a Digital Marketing Sandwich
You’ve heard about digital marketing and maybe you think it’s a lot bigger than your business. Well, in a way that is true, but it’s the one method of marketing that evens the playing field between you and big business. As we like to say "Helping small businesses eat big business lunch" (bear with us on the sandwich metaphor). In fact, digital marketing it is one of several business solutions that can give you a fighting chance and not cost you a lot. You could say that digital marketing is the perfect partner for small and medium business owners on a budget.
But What Exactly Is Digital Marketing?
Marketing is the way in which your product or service is promoted to potential customers. Digital marketing is the same promotional and positioning concept but executed using digital technologies, the main one being the internet. In other words, your message is fed to the places people are online through the programs and platforms they use daily.How Does It Work?
It’s a multi-layered concept. Sort of like how a number of different condiments make a sandwich taste better, digital marketing uses different strategies (the condiments) to make your product or service more attractive to the consumers seeing the message. It generates traffic to your business online or on the street and works to turn them into loyal, repeat customers.Here are a few examples that are a great match for entrepreneurs: