RTOWN Logo

Email our sales team to arrange a personal discovery call

sales@rtown.ca

content

You’ve heard about digital marketing and maybe you think it’s a lot bigger than your business. Well, in a way that is true, but it’s the one method of marketing that evens the playing field between you and big business. As we like to say "Helping small businesses eat big business lunch" (bear with us on the sandwich metaphor). In fact, digital marketing it is one of several business solutions that can give you a fighting chance and not cost you a lot. You could say that digital marketing is the perfect partner for small and medium business owners on a budget.

But What Exactly Is Digital Marketing?

Marketing is the way in which your product or service is promoted to potential customers. Digital marketing is the same promotional and positioning concept but executed using digital technologies, the main one being the internet. In other words, your message is fed to the places people are online through the programs and platforms they use daily.

How Does It Work?

It’s a multi-layered concept. Sort of like how a number of different condiments make a sandwich taste better, digital marketing uses different strategies (the condiments) to make your product or service more attractive to the consumers seeing the message. It generates traffic to your business online or on the street and works to turn them into loyal, repeat customers.
Here are a few examples that are a great match for entrepreneurs:

Digital-Sandwich-1.jpg

Build a Responsive Website

The world of digital marketing can often feel like a swirl of buzz words, platforms and headaches. Innovations come and go, widgets are released to make your life easier, others add yet another layer of confusion. A technology that has stuck around, been adopted by all the big players, and really made a difference to the cost of customer acquisition, is retargeting. This is a quick intro to the technique so you can consider it for your business.

Leading up to the end of 2016, RTOWN was very hard at work refining and solidifying our Brand Promise. This work was done in addition to merging with LocalSphere – a local competitor of ours – which resulted in our headcount almost doubling and our revenues doing the same. We also moved into our new office space in Vancouver. When you’re working with A-players, everything moves faster and our businesses grow better.

Social media platforms have opened up avenues of connection with audiences that simply did not exist before. Sports teams and athletes are some of the biggest voices on social networks and the real-time nature of content production keeps the fans highly informed and engaged. Savvy sports brands have been quick to identify these relationships and the sponsorship of athletes utilizing these platforms to the fullest. We took a moment to catch up with Kelowna based triathletes referred to as 'Team Wurtele' to find out more about using social media as professional athletes.

Team over individual is a core value we hold dear and make daily decisions on. As we have a team spread across British Columbia, how we develop and maintain our company culture has always been a high priority. We do get together as often as possible, but the normal daily office dynamics exist through digital channels alone. The tools available make this quite easy to do (Slack, uber conference, Google Apps). However the energy that flows in a room of like minded people all pushing for the same goals is a powerful force that cannot be ignored.

As the Facebook algorithm had changed over the years, we have been watching closely. The organic reach of content has been on a steady decline into complete obscurity and the need to strategically boost and promote content has become the norm. We published a post over a year ago now outlining tactics on succeeding in the Facebook advertising world and not a whole lot has changed, until recently. The image rules of advertising have subtly shifted and if your not careful you could be wasting money and getting zero reach for your content.