Social Media Management for Small Businesses: Outsource or In-House?
It is no longer a question of if you should be on social media, but who should be trusted to handle your social media channels and how to approach your strategy. If you’re busy running your business, managing a restaurant, or slinging drinks behind the bar, it is likely you don’t actually have time to be managing your social media effectively.
Making Your Content Reign: How to crown your social media content as a business.
Content will always be king when it comes to engaging an audience. No matter where or what you are posting, you’re taking your audience on a journey. Good stories are what’s shareable, people want to feel something when they see it. This is why storytelling will always be a priority when it comes to marketing your brand effectively and resonating with your audience online. Being that we're in the Age of (too much) Information, a.k.a. the Digital Age, how does a business get their content to stand strong in the social media stampede?
Followers vs. Engaged Community: The vanity struggle is real
As a small business owner you understand the importance of being present on social media and what it can do for your business, such as keeping you connected with your customers and furthering your brand awareness. However, there tends to be a misconception around the amount of followers one must achieve in order to be successful on social media. The more followers the better, right? Well, that’s not necessarily the case.
The 5 essentials to success for hotels on social media
Be Active But Don’t Over-Do It
Post frequently on your social media platforms but don’t over-do it. The objective is to entice your audience to come stay at your property, leave good reviews and not push them to stay at your competitors.
Local SEO for your business
The internet is teeming with information, entertainment and opportunity. As the search engines, social unicorns and technology giants jostle for your browser time and engagement, normal folk with local businesses trying to engage local customers are left with a turbulent battle to maintain or improve their digital presence. In this post I am exploring the ever developing relationship between Search Engine Optimization (SEO) and Digital Marketing, through a local lens.
Optimize Loyalty Marketing with Beacons
Beacon technology is poised to digitally revolutionize the retail industry. Its adoption rate has not been as swift as expected, but it's accelerating. It is estimated that beacons will be driving $44 million in retail sales by the end of 2016. Early adopters of this technology have a great opportunity to pioneer a highly personalized shopping experience for the increasingly mobile savvy clientele. Beacons are especially powerful as part of a well implemented Loyalty Program. The RTOWN Loyalty App currently integrates beacon technology, making it even easier to award stamps, collect customer data, and push our personalized notifications. Here are a few ways to optimize your loyalty program through effective beacon use:
