Keywords: The Key To SEO for Local Businesses
Search engine optimization (SEO) is the key to online visibility, and keywords are key to SEO. With the huge number of internet users that utilize search engines such as Google, businesses with highly ranked websites receive significantly more web traffic than businesses with poor search engine rankings. This allows high-ranking businesses to gain more customers online compared to their competitors, making a keyword strategy an essential part of any online business growth.
Measuring the ROI of Social Media Marketing
Is it working? That is the question every business owner should be asking after investing time, budget, and resources into their social media marketing efforts. Are you getting a return on your investment?
What we learnt from CIMC 2016
The dust is settling but the ideas are still flowing after the Canadian Internet Marketing Conference last week. This was definitely our most successful conference to date. Our exhibitor booth was consistently full of great conversation with engaged attendees. The Apple Watch giveaway for collecting stamps on the RTOWN Loyalty app was spreading the networking vibes throughout the room (congrats again to @emilyjeanbriggs, taking home the watch).
