Want to drive awareness for your loyalty program? Here’s an insiders secret to success: Offer bonus rewards to staff and management who encourage customers to join the loyalty program.
REWARD YOUR STAFF – A BONUS PUTS MORE MONEY IN THEIR POCKETS
A loyalty bonus program motivates staff! The more customers they sign up, the more perks they are eligible to receive.
GET STARTED WITH A LOYALTY BONUS PROGRAM FOR STAFF & MANAGEMENT:
REWARD FLOOR STAFF
- Offer $25 in gift cards for every 25 downloads
- DOUBLE UP: the employee who gets the first 100 downloads doubles their gift card prize!
If your business signs up a set number of new guests in a month, offer a bonus tier system:
- 200 guests $ 50 bonus
- 300 guests $ 100 bonus
- 400 guests $ 150 bonus
- 500 guests $ 200 bonus
Have a friendly competition between your different locations and team-build with your staff. The team that signs up the most loyalty users could win a staff party.
RECIPE FOR SUCCESS FROM RTOWN CLIENTS
Awareness Starts at the Front Door: Display the RTOWN sticker at your entrance door for all foot traffic to see! Curious customers will want to learn more about your partnerships and rewards programs.
Use your Service Staff, Menus & POS:
HOST: Introduce the loyalty program and direct guests to the loyalty app download as they wait for a table. Share the huge PERKS.
SERVER: Re-enforce the introduction of the loyalty program. This gives diners something to focus on as they wait for you to bring their food & beverages.
DESSERT MENU: Profile the Loyalty App on the back of the dessert card. Offer a reward when they download: a free dessert!
A great example of this from our customer, Romers Burger Bar:
TABLE TENT: Share the Loyalty Program on your tent card to remind the customer of the rewards they will receive.
MEASURE, MONITOR & COMMUNICATE RESULTS
Utilize the reporting tool to elevate your loyalty program to a the next level! Through the RTOWN loyalty app dashboard, you can see who signs up and who redeems awards. Data collected includes: sign-up date, name, email, city and birthday of every customer.
KEEP STAFF ENGAGED
Every Monday, post the weekly loyalty bonus program results and share them with your team and management. A little friendly competition will drive app downloads and get members of your team one step closer to winning a reward!
Loyalty Programs are proven to drive an increase of 5% – to 7% sales growth annually.
DRIVE AWARENESS OF YOUR LOYALTY PROGRAM:
- Social Media
- Internal signage & POS
- Business Cards
- Supplier relationships
What’s Next: Spread the word!
Get started with spreading the news about your restaurant loyalty program today. The quicker you begin, the faster your team can redeem internal rewards!