We all know that relationships take work. They take honesty, patience, and commitment. Well, the professional relationship between a client and its agency is no different.
NEWS: Instagram Changes for Business, Google Mobile index and the Facebook Custom Audience Certification Tool
It's been a wild couple of weeks for the big names at the top of the digital marketing world. The biggest story being the Cambridge Analytica scandal that is making daily headlines around the world. While we won't be tackling the scale of it in this week's news, the implications of it are being felt and digested by individuals and businesses alike. Facebook and its subsidiaries (Instagram, WhatsApp, Messenger) are rolling out numerous updates in response to the recent events. Most updates are relevant to the way third party apps access data. However, some are relevant to the core platform and will effect how local businesses interact with their followers.
The wheels of change are moving here at RTOWN and part of this growth includes the launch of our new look content hub (it's a blog). The goal, to provide a valuable resource to business owners with advice, opinion, and editorial around the changes in the local economic landscape. In true RTOWN fashion it will have a spin towards "digital", but the aim is to go much wider and provide support wherever we can to local business owners.
You’ve heard about digital marketing and maybe you think it’s a lot bigger than your business. Well, in a way that is true, but it’s the one method of marketing that evens the playing field between you and big business. As we like to say "Helping small businesses eat big business lunch" (bear with us on the sandwich metaphor). In fact, digital marketing it is one of several business solutions that can give you a fighting chance and not cost you a lot. You could say that digital marketing is the perfect partner for small and medium business owners on a budget.
But What Exactly Is Digital Marketing?Marketing is the way in which your product or service is promoted to potential customers. Digital marketing is the same promotional and positioning concept but executed using digital technologies, the main one being the internet. In other words, your message is fed to the places people are online through the programs and platforms they use daily.
How Does It Work?It’s a multi-layered concept. Sort of like how a number of different condiments make a sandwich taste better, digital marketing uses different strategies (the condiments) to make your product or service more attractive to the consumers seeing the message. It generates traffic to your business online or on the street and works to turn them into loyal, repeat customers.
Here are a few examples that are a great match for entrepreneurs:
Build a Responsive Website
Search engine optimization (SEO) is the key to online visibility, and keywords are key to SEO. With the huge number of internet users that utilize search engines such as Google, businesses with highly ranked websites receive significantly more web traffic than businesses with poor search engine rankings. This allows high-ranking businesses to gain more customers online compared to their competitors, making a keyword strategy an essential part of any online business growth.
Let's face it, the internet can be a little confusing. In this series of posts, we are going to break down some of the key concepts behind your website, how to get it online, ranking on google, and driving growth for your business. To kick us off, let's start with where your website actually resides (web hosting) and how to get the address right (domain hosting) so people can find it.
Small businesses are owned and operated by entrepreneurs. The average entrepreneur spends more time working on keeping the doors open than trying to develop an effective marketing plan. As a result, many small business owners end up wasting money on marketing programs that don’t work or plans they don’t fully understand.