GA4 Transition: What You Need to Know
Unless you’re living under a rock, you’ve probably heard a lot of talk about Google Analytics 4 (GA4), Google’s newest analytics platform that is set to replace Universal Analytics completely. However, if you've been hesitant to use it, we suggest you
2024 Google Ads Benchmarks by Industry – Find out if your Ads are performing?
It’s a brand new year and the perfect time to ask some tough questions about your digital marketing. One of the most popular questions we receive from business leaders is, “How do I know if my Google Ads are performing
Renovate or Rebuild? Six Reasons You Might Not Need a New Website
Oftentimes conversations we have with business leaders start with, “I think my website sucks. Do I need a new one?” Our answer is always, “It depends.” Obviously, the website continues to be the cornerstone of an organization’s marketing and communications efforts. It’s
Snowbird Series #1 – Are you doing Random Acts of Marketing? The real culprit may be your approach to strategy.
Guest Post By Matt Dion Matt Dion was the CEO of Mintent which was acquired by RTOWN. Matt has gone on to be a Business Coach with Metronomics. I asked Matt to write the first blog in the Snowbird Series because
What the Canadian Snowbirds & Your Digital Marketing Strategy have in common
I have always been fascinated by the Canadian Snowbirds. The strategy, training, trust, talent, and technology required to execute flawlessly with thousands of people watching is impressive to say the least. So when I look at this picture, naturally it
FIVE WAYS TO IMPROVE THE PERFORMANCE OF YOUR GOOGLE ADS & LEAD GENERATION
Every marketing dollar is precious. As business leaders, when we decide Google Ads are an effective way to build brand awareness, intercept the customer’s journey and entice them to convert, we want to ensure every ad is performing optimally and
NEW! LINKEDIN NEWSLETTERS: 5 REASONS YOUR CONTENT MARKETING STRATEGY CAN BENEFIT
LinkedIn continues to be the #1 social media platform for B2B marketers. With over 830 million members, LinkedIn is the place to be for building brand awareness, generating leads, and simply keeping your audience up-to-date with organic postings and newsletter content. That’s right,
RTOWN Performance Marketing acquires Mintent Agency
May 8, 2023 (Vancouver, BC) – RTOWN, a Vancouver-based performance marketing agency, announced today it has acquired the assets of Mintent Digital Agency, a full-service agency based in Vancouver and the Greater Toronto Area, for an undisclosed amount. This strategic
6 Ways to Get Your Franchise Marketing Positioned to Flourish during COVID’s “New Normal”.
Is your franchise business ready for the “new normal”? It’s time to dust off our binoculars, stair out into a foggier future and try to predict what the post COVID wakeup could look like. Though COVID has been unprecedented in its effects
PhilanthroPosts: The Accidental Marketing Tactic That Might Just Change the World.
It’s crazy. We spend our work days ploughing through best practices, plotting well thought out paths to create value for the companies we serve, and yet it’s Saturday morning in our pajama pants, sipping coffee and getting lost in thought that
Why Nailing Your RV Marketing Is More Important Today Than Ever Before.
The old adage, that “every problem is an opportunity in disguise” is likely more true today than ever before if you are an RV dealer. Over the last two months we've witnessed the decimation of the travel and vacation industry by
Position Scorecards for your Digital Marketing Team
Have you ever driven a car that needed its steering aligned? Let me paint you a picture. Take your hands of the wheel for a second and the car veers off course, leaving you lunging to regain control and fighting to get back on track while apologizing to your passengers about the shaky ride. Well, just like your car, alignment for your digital marketing team is vital if your organization wants to reach its destination – your goals for growing your business. An aligned team doesn’t constantly need “course correcting” from management, enjoys a smoother “ride,” increased job satisfaction and produces better results. Backing up for just a moment…