Local SEO for your business
The internet is teeming with information, entertainment and opportunity. As the search engines, social unicorns and technology giants jostle for your browser time and engagement, normal folk with local businesses trying to engage local customers are left with a turbulent battle to maintain or improve their digital presence. In this post I am exploring the ever developing relationship between Search Engine Optimization (SEO) and Digital Marketing, through a local lens.
3 New Year’s Resolutions Every Small Business Should Consider
As another year comes to a close, it’s difficult not to get swept up by the spirit of reflection and renewed self-promises. On a pragmatic level there is nothing terribly unique about January 1st, just the start of another calendar month after all - but the symbolic threshold of a New Year’s beginning thrusts most of us into a contemplative goal setting mode. There is a sense of new possibilities in the air, and that’s always a good thing, so you may as well seize it! Much like individuals, small business can harness this renewed vigor towards betterment and change. Here are three resolutions that every small business owner should consider:
Optimize Loyalty Marketing with Beacons
Beacon technology is poised to digitally revolutionize the retail industry. Its adoption rate has not been as swift as expected, but it's accelerating. It is estimated that beacons will be driving $44 million in retail sales by the end of 2016. Early adopters of this technology have a great opportunity to pioneer a highly personalized shopping experience for the increasingly mobile savvy clientele. Beacons are especially powerful as part of a well implemented Loyalty Program. The RTOWN Loyalty App currently integrates beacon technology, making it even easier to award stamps, collect customer data, and push our personalized notifications. Here are a few ways to optimize your loyalty program through effective beacon use:
