6 Ways to Find Relevant Content for Your Social Media Audience
Sharing interesting, relevant content is the golden ticket when it comes to social media success. Without it, even your most loyal Fans and Followers may lose interest and abandon you.
Tech culture and social media inspiring the Kamloops economy
The startup community is alive and well in Kamloops. The acceptance of innovations in technology and the vibrancy of the social media community is encouraging more and more entrepreneurs to kick start their dreams and put down roots in our fair city.
Kelowna based triathletes using social media to grow support
Social media platforms have opened up avenues of connection with audiences that simply did not exist before. Sports teams and athletes are some of the biggest voices on social networks and the real-time nature of content production keeps the fans highly informed and engaged. Savvy sports brands have been quick to identify these relationships and the sponsorship of athletes utilizing these platforms to the fullest. We took a moment to catch up with Kelowna based triathletes referred to as 'Team Wurtele' to find out more about using social media as professional athletes.
Measuring the ROI of Social Media Marketing
Is it working? That is the question every business owner should be asking after investing time, budget, and resources into their social media marketing efforts. Are you getting a return on your investment?
Yesterday’s Customer Journey, Today’s Marketing Tools
Small business owners must take heed that they needlessly continue to lag behind their larger competitors when it comes to their online presence. In fact, a Basekit study showed that ~91% of small business websites are not yet mobile optimized. In a world where more and more consumers are accessing the web via their mobile devices, it’s no wonder small businesses struggle to compete with their larger competitors. The customer journey hasn't changed but the marketing tools certainly have.
Developing Team Culture at Our 3rd Annual Retreat
Team over individual is a core value we hold dear and make daily decisions on. As we have a team spread across British Columbia, how we develop and maintain our company culture has always been a high priority. We do get together as often as possible, but the normal daily office dynamics exist through digital channels alone. The tools available make this quite easy to do (Slack, uber conference, Google Apps). However the energy that flows in a room of like minded people all pushing for the same goals is a powerful force that cannot be ignored.
Top 3 Small Business Growth Strategies | WEBINAR
Small business growth is so important to the success of local economies and communities. Our friends at LOCO BC have wrapped it up beautifully:
Facebook’s new image rules and how they impact your business
As the Facebook algorithm had changed over the years, we have been watching closely. The organic reach of content has been on a steady decline into complete obscurity and the need to strategically boost and promote content has become the norm. We published a post over a year ago now outlining tactics on succeeding in the Facebook advertising world and not a whole lot has changed, until recently. The image rules of advertising have subtly shifted and if your not careful you could be wasting money and getting zero reach for your content.
WIN an APPLE WATCH just by networking at SMMastery
That’s right! Just by attending the Social Media Mastery Conference in Vancouver next weekend, you will have the opportunity to win an Apple Watch. To help demonstrate the power of loyalty programs and how iBeacon technology can be used to create and maintain authentic connections with customers, RTOWN is rolling out a real word demonstration of the our Loyalty App at the show.
