Is your franchise business ready for the “new normal”? It’s time to dust off our binoculars, stair out into a foggier future and try to predict what the post COVID wakeup could look like. Though COVID has been unprecedented in its effects
It’s crazy. We spend our work days ploughing through best practices, plotting well thought out paths to create value for the companies we serve, and yet it’s Saturday morning in our pajama pants, sipping coffee and getting lost in thought that
Have you ever driven a car that needed its steering aligned? Let me paint you a picture. Take your hands of the wheel for a second and the car veers off course, leaving you lunging to regain control and fighting to get back on track while apologizing to your passengers about the shaky ride. Well, just like your car, alignment for your digital marketing team is vital if your organization wants to reach its destination – your goals for growing your business. An aligned team doesn’t constantly need “course correcting” from management, enjoys a smoother “ride,” increased job satisfaction and produces better results. Backing up for just a moment…
Getting consistent, measurable return on investment (ROI) for your marketing efforts is hard enough for the one-off dry cleaner, restaurant or boutique store, never mind your multiple location franchise.Where do you start? Think about it long enough and you’re left with a collection of unanswered questions and unending approaches to consider.
“Culture is not part of the strategy. Culture is the strategy.” - Jim Collins. Core values matter. From small to medium sized businesses to billion dollar tech giants, every accomplished business has a collection of values upon which their success has