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Author: Luke Aulin

Have you ever driven a car that needed its steering aligned? Let me paint you a picture. Take your hands of the wheel for a second and the car veers off course, leaving you lunging to regain control and fighting to get back on track while apologizing to your passengers about the shaky ride. Well, just like your car, alignment for your digital marketing team is vital if your organization wants to reach its destination – your goals for growing your business. An aligned team doesn’t constantly need “course correcting” from management, enjoys a smoother “ride,” increased job satisfaction and produces better results. Backing up for just a moment…