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April 2018

It's been a wild couple of weeks for the big names at the top of the digital marketing world. The biggest story being the Cambridge Analytica scandal that is making daily headlines around the world. While we won't be tackling the scale of it in this week's news, the implications of it are being felt and digested by individuals and businesses alike. Facebook and its subsidiaries (Instagram, WhatsApp, Messenger) are rolling out numerous updates in response to the recent events. Most updates are relevant to the way third party apps access data. However, some are relevant to the core platform and will effect how local businesses interact with their followers.