Measuring the ROI of Social Media Marketing
Is it working? That is the question every business owner should be asking after investing time, budget, and resources into their social media marketing efforts. Are you getting a return on your investment?
Yesterday’s Customer Journey, Today’s Marketing Tools
Small business owners must take heed that they needlessly continue to lag behind their larger competitors when it comes to their online presence. In fact, a Basekit study showed that ~91% of small business websites are not yet mobile optimized. In a world where more and more consumers are accessing the web via their mobile devices, it’s no wonder small businesses struggle to compete with their larger competitors. The customer journey hasn't changed but the marketing tools certainly have.