Followers vs. Engaged Community: The vanity struggle is real

As a small business owner you understand the importance of being present on social media and what it can do for your business, such as keeping you connected with your customers and furthering your brand awareness. However, there tends to be a misconception around the amount of followers one must achieve in order to be successful on social media. The more followers the better, right? Well, that’s not necessarily the case.

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Local SEO for your business

Local SEO for your business

The internet is teeming with information, entertainment and opportunity. As the search engines, social unicorns and technology giants jostle for your browser time and engagement, normal folk with local businesses trying to engage local customers are left with a turbulent battle to maintain or improve their digital presence. In this post I am exploring the ever developing relationship between Search Engine Optimization (SEO) and Digital Marketing, through a local lens.

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