Followers vs. Engaged Community: The vanity struggle is real
As a small business owner you understand the importance of being present on social media and what it can do for your business, such as keeping you connected with your customers and furthering your brand awareness. However, there tends to be a misconception around the amount of followers one must achieve in order to be successful on social media. The more followers the better, right? Well, that’s not necessarily the case.
The 5 essentials to success for hotels on social media
Be Active But Don’t Over-Do It
Post frequently on your social media platforms but don’t over-do it. The objective is to entice your audience to come stay at your property, leave good reviews and not push them to stay at your competitors.
Local SEO for your business
The internet is teeming with information, entertainment and opportunity. As the search engines, social unicorns and technology giants jostle for your browser time and engagement, normal folk with local businesses trying to engage local customers are left with a turbulent battle to maintain or improve their digital presence. In this post I am exploring the ever developing relationship between Search Engine Optimization (SEO) and Digital Marketing, through a local lens.