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How to set up Twitter for Business: 101

Twitter for small business

You’ve created a Twitter account for your business, now what? Most new Twitter users I meet say the same thing. Something along the lines of “I just don’t get it or I don’t Twitter”. Twitter can be confusing, intimidating even. Have no fear, Twitter is one of the easiest social media platforms to learn and one of the most effective for your business.

  • There are 320 million monthly active users on Twitter
  • 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall
  • Twitter is the 2nd-most-used social network by B2B marketers

Source: Simply Measured

Twitter’s best practices have evolved since the beginning but the purpose has remained the same; create a voice for your business, connect with your audience in a meaningful way and drive sales. Regardless of the size of your business, all users start out at the same starting point.

Twitter for small business Twitter by the stats


How to Start a Twitter Account

  1. Create a Username: Make sure the username reflects your business name so people know who you are.
  2. Connect: Build connections and find other Twitter users you would like to follow. Search for brand influencers, local businesses, public figures or just local Twitter users in your community.
  3. Jazz Up Your Profile: Add a profile picture & a header image. You always want to have a profile picture that distinguishes who you are or what you’re business is. A logo is a great idea.
  4. Start Tweeting: You only have 140 characters to use so keep it short, sweet and to the point. Avoid internet shorthand, utilize trending hashtags and always add a visual.
  5. Grow & Engage: Continue to use step 2 and step 4 to build your Twitter presence.
Understanding a tweet Anatomy of a tweet

The Building Blocks of Twitter

  1. Tweet: A tweet is a message posted on Twitter that can contain text, photos, links and videos.
  2. Reply: Click ‘reply’ to respond to anyone’s Tweet. Replying to a Tweet is a way to show you’re listening and provide helpful answers.
  3. Retweet: A Retweet is sharing a Tweet from someone else with your followers. Click the Retweet button to share the Tweet as is or add a comment and quote the Tweet.
  4. Like: A like is a simple way to acknowledge a Tweet. It can also be useful to use as a bookmarking tool if you want to easily find a Tweet again. Tap the heart icon to like a Tweet and the author will see that you appreciate it.
  5. Hashtag: A hashtag is any word, or phrase without spaces, beginning with the # symbol. People use hashtags to organize conversations and make it easier to find all content related to a given topic. Click on a hashtag to go directly to the search results for that term. Hashtagged words that become very popular are often Trending Topics.
  6. Mention: Bring a Tweet to another person’s attention by including their @username in your message. You could use it to ask someone a question, to thank them or simply to highlight a piece of content.

Source: How your business can use Twitter (twitter.com)

To learn more about using Twitter for Business, you can browse through their easy to use website, Twitter for Business which is available for free to everyone.

Alternatively, you can get in touch with one of us today to learn how we can help your business achieve social media success!