We subscribe for music, movies, cars, so why not marketing?
In today's fast paced, bite sized, cash-strapped world, we have developed an expectation of value and service like never before. How much "stuff" you have is no longer a measure of your success or happiness. The life you lead and the choices you make define you. As people and as businesses we have never had so much choice or ability to afford the services and experiences we really want.
