Social Media Management for Small Businesses: Outsource or In-House?
It is no longer a question of if you should be on social media, but who should be trusted to handle your social media channels and how to approach your strategy. If you’re busy running your business, managing a restaurant, or slinging drinks behind the bar, it is likely you don’t actually have time to be managing your social media effectively.
Measuring Social Media Success with Google Analytics
If there’s one thing we know, it’s that numbers don’t lie. If you’re wondering whether or not social media is making an impact on your business, then it’s time to look at the numbers and find out. Google Analytics is a free tool that anyone who has a website can use. If your business doesn’t have a website yet, then you should really consider getting one today. If you don’t have an online presence then you’re going to miss out on many opportunities and new leads.
Digital Marketing – Who can you trust?
I talk to hundreds of business owners every year about their digital marketing and make recommendations on products and marketing strategies based on their business goals and target market. A common hesitation I hear from business owners is that they don't know who to trust. This is not through fault of their own, but because they have been burned before, usually more than once.
Making Your Content Reign: How to crown your social media content as a business.
Content will always be king when it comes to engaging an audience. No matter where or what you are posting, you’re taking your audience on a journey. Good stories are what’s shareable, people want to feel something when they see it. This is why storytelling will always be a priority when it comes to marketing your brand effectively and resonating with your audience online. Being that we're in the Age of (too much) Information, a.k.a. the Digital Age, how does a business get their content to stand strong in the social media stampede?
The 5 essentials to success for hotels on social media
Be Active But Don’t Over-Do It
Post frequently on your social media platforms but don’t over-do it. The objective is to entice your audience to come stay at your property, leave good reviews and not push them to stay at your competitors.
Local SEO for your business
The internet is teeming with information, entertainment and opportunity. As the search engines, social unicorns and technology giants jostle for your browser time and engagement, normal folk with local businesses trying to engage local customers are left with a turbulent battle to maintain or improve their digital presence. In this post I am exploring the ever developing relationship between Search Engine Optimization (SEO) and Digital Marketing, through a local lens.